Overview
Scott Hirsch serves as Vice President Marketing at Syrup Tech[1][3]. Hirsch has 15 years of experience in B2B technology go-to-market strategy, encompassing product strategy, product marketing, new product introduction, digital and content marketing, and sales enablement[2]. Prior to joining Syrup Tech in April 2023[3], Hirsch worked as a GTM Advisor while self-employed from September 2022 to April 2023[4]. Hirsch previously held the position of Vice President Product Marketing at Blend from December 2018 to May 2022[5], and served as Global Head of Digital and Marketing Operations at HERE Technologies from August 2016 to October 2018[6]. Earlier roles included Sr. Director of Digital at Neustar, Inc.[7], VP of Marketing at Get Satisfaction[8], and VP of Business Development at Get Satisfaction[9]. Hirsch co-founded Management Innovation Group, serving as Co-founder and Principal from October 2004 to November 2008[10]. Hirsch holds an MBA in Product Design & Development from UC Berkeley's Haas School of Business[11] and a BA in English and Environmental Science from the University of Virginia[12].
Profile introduction
Especially in lean times, predictable revenue growth comes from making smart and integrated go-to-market decisions to position a differentiated product offering for an ideal customer segment. Marketing leaders must efficiently pull the right levers whether they be positioning, pricing, content, brand, content, PR, demand generation, or account-based marketing. I have 15 years experience in B2B technology go-to-market (GTM), including product strategy, product marketing, new product introduction, digital and content marketing, and sales enablement. My favorite roles balance my passions for pr…
Career history
- Vice President MarketingApr 2023 to presentSyrup Tech
- GTM AdvisorSep 2022 to Apr 2023Self-employed
- Vice President Product MarketingDec 2018 to May 2022Blend
- Global Head of Digital and Marketing OperationsAug 2016 to Oct 2018HERE Technologies
- Sr. Director of DigitalSep 2014 to Jun 2016Neustar, Inc.
- VP of MarketingApr 2012 to May 2014Get Satisfaction
- VP, Business DevelopmentJul 2008 to Mar 2012Get Satisfaction
- Co-founder and PrincipalOct 2004 to Nov 2008Management Innovation Group
- Global Head of Digital and Marketing OperationsHere
Education
Master of Business Administration - MBA, Product Design & DevelopmentUniversity of California, BerkeleyHaas School of Business
Bachelor of Arts - BA, English, Environmental ScienceUniversity of Virginia
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