Overview
Sashwata Dey holds the position of Senior Vice President, Growth, India at WPP Media [1]. WPP Media is part of WPP, a multinational advertising and communications services company. The role indicates responsibility for growth initiatives within the Indian market for the organization [1].
Profile introduction
I lead the New Business Development & Partnerships (Growth) at WPP Media, driving revenue generation, market penetration & strategic alliances. With experience across integrated media solutions, brand ecosystems & advertiser mandates, I specialize in unlocking transformational growth opportunities for organizations. My focus areas include: • Enterprise partnerships • Integrated media strategy & monetization • Revenue generation & market expansion (Zero to One) • Cross-functional work flow management I work closely with founders & CEO to build scalable business models that drive measurabl…
Career history
- Senior Vice President,Growth, IndiaAug 2026 to presentWPP Media
- Senior Director - New Business Development & Partnerships,Growth,IndiaFeb 2023 to Jul 2026WPP Media
- Associate Director,SVOD-Strategic Alliances & New Business Development, India & SAARC CountriesAug 2020 to Feb 2023ZEE5
- Sales Head -BangaloreJan 2020 to Aug 2020Reliance Broadcast Network
- Senior Business Partner-Corporate SalesMar 2019 to Dec 2019Reliance Broadcast Network
- Head Of Corporate SalesAug 2018 to Mar 2019Virgin Radio UK
- Vertical Head -Corporate SalesJun 2011 to Aug 2018Red FM
- Senior Account Manager-Corporate SalesApr 2010 to Jun 2011Reliance Broadcast Network
Education
- MBA, Marketing & Finance2005 - 2007Indian Institute of Planning and Management
- DUBachelor's degree, Business Administration and Management, General2002 - 2005Delhi University
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