Overview
Sarah Codraro serves as Chief Marketing Officer at Emergence Capital[1][3]. Codraro sets marketing strategy and builds teams to execute against it[2], with over 15 years of experience helping organizations position marketing as a growth engine[2]. Prior to this role, Codraro held the position of Head of Marketing at Salesforce Ventures from June 2024 to May 2026[4]. Codraro's earlier career included five years at IDEO in progressively senior marketing roles, beginning as Marketing Director in September 2016 and advancing to Co-Head of Global Brand & Marketing by September 2023[8][9][10]. Codraro holds a Bachelor of Arts in Arts & Visual Culture and Political Science from Bates College[11].
Profile introduction
I set marketing strategy and then build the teams that can execute against it. For over 15 years, I've helped organizations turn marketing from a cost center into a growth engine: sharper brand positioning, teams that ship instead of stall, and a clear line between what marketing does and what the business needs. When I'm not at my desk, I'm outdoors with my family, wallpapering a room, or hosting potlucks with friends. My favorite things in life seem mismatched: contemporary fiction and paperback mystery novels; champagne and barbecue chips; a degree in art and one in politics. But the co…
Career history
- Chief Marketing OfficerJun 2026 to presentEmergence Capital
- Head of MarketingJun 2024 to May 2026Salesforce Ventures
- MemberNov 2022 to Jan 2025Chief
- Founder | Fractional Leader & Marketing StrategistSep 2023 to Sep 2024Codraro Consulting
- Creative LeaderSep 2023 to Sep 2024Neol
- Co-Head, Global Brand & MarketingSep 2022 to Nov 2023IDEO
- Senior Director of Global MarketingJan 2021 to Sep 2022IDEO
- Marketing DirectorSep 2016 to Sep 2021IDEO
Education
Bachelor of Arts, Arts & Visual Culture and Political Science2006 - 2009Bates College
Bachelors of ArtsAug 2005 - Mar 2006Hobart and William Smith Colleges
- Mount Desert Island High School2001 - 2005
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