Sampson Yimer

Overview

Sampson Yimer serves as Executive Vice President, Head of Partnerships & Sponsorships at Momentum Worldwide[1], a position held since March 2023[3]. Yimer is a sports, media and entertainment executive with demonstrated experience in strategic thinking, operational efficiency, and revenue generation across large publicly-traded companies and early stage businesses[2]. Prior to the current role, Yimer held positions at Momentum Worldwide as Senior Vice President of Sponsorship Consulting from June 2021 to February 2023[4] and Vice President of Sponsorship Consulting from September 2020 to June 2021[5]. Yimer's background includes roles at Nielsen as Vice President, Head of North American Sports Leagues[8] and Director of Client Services[9], as well as Managing Director at Phoenix Capital Ventures, LLC[7]. Yimer holds a J.D. in Law from University of Wisconsin-Madison[11] and a B.S. in Business Administration with a minor in Sports Management from the University of Kansas[12]. Yimer serves on the Advisory Board of the Sponsorship Marketing Association as of September 2024[6].

Career history

1. Executive Vice President, Head of Partnerships & SponsorshipsMar 2023 to presentMomentum Worldwide
2. Senior Vice President, Sponsorship ConsultingJun 2021 to Feb 2023Momentum Worldwide
3. Vice President, Sponsorship ConsultingSep 2020 to Jun 2021Momentum Worldwide
4. SMAdvisory Board MemberSep 2024 to presentSponsorship Marketing Association
5. PCManaging DirectorJul 2019 to Sep 2020Phoenix Capital Ventures, LLC
6. Vice President, Head of North American Sports LeaguesJan 2018 to Jun 2019Nielsen
7. Director, Client ServicesApr 2016 to Dec 2017Nielsen
8. GSAdjunct ProfessorAug 2015 to May 2016Georgia State University

Education

1. J.D., Law2008 - 2011University of Wisconsin-Madison
2. Bachelor of Science (B.S.), , Sports Managment Minor, Business Administration2003 - 2008The University of Kansas