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Samantha Stark

Founder + Chief Strategist at Phyusion

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Overview

Samantha Stark is the Founder and Chief Strategist at Phyusion [1], a strategic consulting agency that helps enterprise communications and marketing teams operate in the generative AI era [2]. Stark brings over 25 years of marketing and communications expertise [2] gained through leadership positions at firms including Endeavor's 160over90, Ketchum, Burson-Marsteller, and Rubenstein PR [2]. Stark holds a Bachelor of Business Administration in Marketing and Communications from the Zicklin School of Business [11]. In addition to founding Phyusion [3], Stark serves as a Board Member and Director of the Digital Media Research Center at the Institute for Public Relations [4] and as an Advisor to Ragan's Center for AI Strategy [5].

Profile introduction
Source excerptLinkedIn [2]

As Founder and Chief Strategist of Phyusion, I lead a strategic consulting agency that transforms how communications and marketing teams operate in the generative AI era. Phyusion helps enterprise teams harness AI to create more impactful communications that drive business results, partnering with clients including New York Life, Citizens, Airbnb, Celsius Holdings, Outdoorsy, and Moody's. I bring over 25 years of marketing and communications expertise to this work, gained through leadership positions at firms including Endeavor's 160over90, Ketchum, Burson-Marsteller, and Rubenstein PR, where…

Career history

  1. Founder + Chief StrategistAug 2024 to presentPhyusion
  2. Board Member / Director of the Digital Media Research CenterAug 2022 to presentInstitute for Public Relations
  3. Advisor / Ragan's Center for AI StrategyJul 2025 to presentRagan Communications and PR Daily
  4. Executive Vice President / Executive Leadership TeamJan 2022 to Apr 2024160over90
  5. Executive Vice President / PR & Communications Team LeadApr 2019 to Jan 2022160over90
  6. Executive Vice PresidentApr 2019 to Apr 2024Endeavor
  7. Senior Vice PresidentSep 2011 to Apr 2019Ketchum
  8. Vice PresidentJan 2011 to Sep 2011Burson-Marsteller, Direct Impact

Education

  1. Bachelor of Business Administration (B.B.A.), Marketing & CommunicationsZicklin School of Business

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