Overview
Robert Helstrom serves as President at Sightly [1][3]. Helstrom holds a B.A. and M.A. in Media & Communication from Northern Illinois University [11]. Helstrom's career at Sightly began in February 2013 as Director of Marketing [9], progressing through roles including Vice President of Marketing [8], Vice President of Product [7], Vice President of Product & San Diego GM [6], Vice President of Marketing & San Diego GM [5], Senior Vice President of Marketing & San Diego GM [4], and President from April 2023 to present [3]. Prior to joining Sightly, Helstrom co-founded and served as General Manager of Kazzoe, LLC from 2005 to 2012 [10].
Profile introduction
With many years' experience in the digital marketing and media industry, I am a versatile and visionary business leader who can seamlessly integrate operations, marketing, product, content and data to spur top-tier revenue performance. As the President of Sightly, the leader in real-time marketing and intelligence, I help guide the strategic direction, go-to-market, innovation and growth of the company. I have a proven track record of cultivating innovative environments and promoting team-wide collaboration, as well as a keen eye for crafting robust strategies to develop, launch and position…
Career history
- PresidentApr 2023 to presentSightly
- Senior Vice President of Marketing & San Diego GMMay 2021 to Apr 2023Sightly
- Vice President of Marketing & San Diego GMDec 2019 to May 2021Sightly
- Vice President of Product & San Diego GMNov 2017 to Dec 2019Sightly
- Vice President of ProductDec 2015 to Nov 2017Sightly
- Vice President of MarketingJul 2013 to Dec 2015Sightly
- Director of MarketingFeb 2013 to Jul 2013Sightly
- Co-Founder and General Manager2005 to 2012Kazzoe, LLC
Education
B.A. & M.A., Media & CommunicationNorthern Illinois University
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