People

Renate Nyborg

Founder & CEO at Meeno

Insights & ideas

Renate Nyborg argues that dating apps and mass social media are heading toward a slow decline, giving way to a return to community based, organic ways of meeting people [1]. She points to Gen Z as the leading indicator of this shift, citing studies showing that around half of Gen Z women and as many as two thirds of college age daters were friends with a partner before dating them, a reversal of the app driven meeting patterns of her own millennial generation [1]. She sees dating apps' original function as solving the discomfort of stranger contact online, a need she believes is fading as online and offline social boundaries blur and people meet across platforms like Instagram, Fortnite, or Animal Crossing rather than through swiping mechanics [1].

Despite predicting the decline of swiping, she maintains technology still has a major role to play, specifically in educating people about attachment style, self understanding, and communication skills needed for healthy relationships [1]. This reasoning underlies her founding of Meeno, an AI company aimed at helping people build deeper real life connections across romantic, familial, and friendship contexts, functioning like an operating system for relating to others rather than a matching mechanism [1].

Experience

  1. Founder & CEO
    MeenoApr 2023 to Present
  2. Founder in Residence
    AI FundJan 2023 to Present
  3. Chief Executive Officer
    TinderSep 2021 to Aug 2022
  4. SVP & General Manager EMEA
    TinderOct 2020 to Sep 2021
  5. General Manager Europe
    Headspace Inc.Sep 2019 to Sep 2020
  6. Head of App Store Subscription Business, Europe
    AppleApr 2018 to Sep 2019
  7. Head of App Store, Northern Europe
    AppleJan 2017 to Apr 2018
  8. App Store Business Manager, Nordics & Education (Europe)
    AppleMay 2015 to Jan 2017

Education

Media & appearances

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