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Raman Malik

Raman Malik holds the position of Vice President of Product & Growth at Perplexity[1]. He maintains a presence on the social media platform X[2].

Insights & ideas

Raman Malik frames growth as an independent function that sits between product and marketing, arguing it should not be reduced to top-of-funnel acquisition but must own the entire user journey through activation, retention and monetization [1]. He distinguishes growth product, which brings engineering, design and data science together to obsess over the user funnel, from growth marketing, which pursues the same funnel goals using marketing channels, lifecycle communications, community and campaigns, and insists these two arms must work as one cohesive unit rather than in isolation [1].

On timing, he pushes back on the vague heuristic of building a growth team "post product-market fit," noting that such teams cost millions and require real revenue scale, and instead points to early retention signals, such as seeing roughly 30% month three or four retention, as the concrete trigger for investing in dedicated growth resources [1]. Drawing on his own path from a shut-down startup to Perplexity, he also reflects on the adjustment from founder to focused operator, describing it as a deliberate de-scoping of oneself to excel at driving growth specifically [1].

Experience

  1. Vice President of Product & Growth
    PerplexityJan 2025 to Present
  2. Head of Growth
    PerplexityFeb 2024 to Jan 2025
  3. Co-Founder and CEO
    RhetoricJan 2021 to Feb 2024
  4. MBA + MSDI Candidate
    Northwestern University - Kellogg School of ManagementJul 2020 to Jun 2021
  5. Data Science Manager, Growth
    LyftDec 2019 to Jul 2020
  6. Data Science Lead, Growth
    LyftOct 2018 to Dec 2019
  7. Data Science, Growth
    LyftMay 2017 to Oct 2018
  8. Business Analyst, Growth
    LyftMay 2016 to May 2017

Education

Media & appearances

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