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Rachel J.

Chief Executive Officer at RoVR

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Overview

Rachel J. serves as Chief Executive Officer at RoVR [1][3], an AI-enabled channel data and marketing management platform combining product information management capabilities with market intelligence [2]. Rachel J. also holds the position of Chief Executive Officer at Troveres [5], a full-service Amazon agency [2]. Rachel J. founded Azama Brands, a boutique agency, in June 2022 [7] and serves as Managing Partner as of January 2025 [4]. Rachel J. holds an MBA in International Business from Seattle University [11], a Master of Arts in European History from the University of Oregon [12], and a Bachelor of Arts in History from Central Washington University [13]. Rachel J. brings over 17 years of experience from roles as an Amazon employee, consultant, and agency leader [2].

Profile introduction
Source excerptLinkedIn [2]

With over 17 years of Amazon experience—as a former Amazon employee, consultant, and agency leader—I help brands navigate and win in the e-commerce ecosystem. Today, I'm CEO of both RovR and Troveres. RovR is an AI-enabled channel data and marketing management platform combining PIM capabilities with market intelligence. Troveres is a full-service Amazon agency where we leverage data analysis, market research, and AI-driven tools to craft customer journeys that maximize ROI and foster brand loyalty. I'm also a Partner at an Amazon brand aggregator, founder of Azama Brands (a boutique agency…

Career history

  1. Chief Executive OfficerMay 2024 to presentRoVR
  2. Managing PartnerJan 2025 to presentSelf
  3. Chief Executive OfficerSep 2023 to presentTroveres
  4. Advisory Board MemberMay 2023 to presentMayan
  5. Strategist & FounderJun 2022 to presentAzama Brands
  6. Advisory Board MemberMar 2021 to Jun 2023Emerald
  7. VP of Client SuccessFeb 2022 to Jun 2022Avenue7Media
  8. Managing PartnerJun 2015 to Feb 2022Cascadia Seller Solutions

Education

  1. Master of Business Administration - MBA, International BusinessSep 2008 - Dec 2010Seattle University
  2. Master of Arts - MA, European HistorySep 2004 - Jun 2006University of Oregon
  3. Bachelor of Arts - BA, HistorySep 2001 - Jun 2004Central Washington University

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