Priya Pappu

Overview

Priya Pappu serves as Vice President, Customer Experience AI & Automation at FanDuel as of December 2025[1][2]. Pappu previously held roles at Salesforce spanning from November 2017 to December 2025, progressing from Account Executive in Global Professional Services[7] to Senior Manager of Product Marketing[6], Director of Communications, Strategy & Programs for North America & LATAM Professional Services[5], Senior Director of Strategy & Customer Engagement[4], and Head of GTM Strategy & Customer Engagement for Telco/Media/Tech & Consumer Business Services[3]. Earlier experience includes a position as Senior Sales Strategist at T. Rowe Price[8] and a digital marketing and strategy consulting internship at Constellation[9]. Pappu holds an MBA in Strategy from Johns Hopkins University Carey Business School and a Master's degree in Experience Design from Maryland Institute College of Art, both completed between 2015 and 2017[10][11], as well as coursework in Architecture from Columbia University[12].

Career history

1. Vice President, Customer Experience AI & AutomationDec 2025 to presentFanDuel
2. Head of GTM Strategy & Customer Engagement, Telco/Media/Tech & Consumer Business ServicesMar 2024 to Dec 2025Salesforce
3. Senior Director, Strategy & Customer Engagement, North America & LATAM Professional ServicesAug 2022 to Mar 2024Salesforce
4. Director, Communications, Strategy & Programs, North America & LATAM Professional ServicesFeb 2019 to Feb 2022Salesforce
5. Senior Manager - Product Marketing, Global Professional ServicesNov 2018 to Feb 2019Salesforce
6. Account Executive, Global Professional ServicesNov 2017 to Nov 2018Salesforce
7. TRSenior Sales Strategist - Broker / Dealer SalesJun 2017 to Nov 2017T. Rowe Price
8. CDigital Marketing and Strategy Consultant (Intern)Jan 2017 to Jun 2017Constellation

Education

1. Master of Business Administration (MBA), Strategy2015 - 2017The Johns Hopkins University, Carey Business School
2. MIMaster's degree, Experience Design2015 - 2017Maryland Institute College of Art
3. CUArchitecture2007 - 2007Columbia University Graduate School of Architecture·Planning & Preservation