Overview
Pranab P. is the founder of Hoober.AI[1], a company that builds automation systems for performance marketing agencies[2]. P. has approximately a decade of experience developing AI workflows for ad campaigns, working on targeting, bidding, attribution, and optimization[2]. Prior to founding Hoober.AI in May 2025[3], P. held the position of Senior Data Scientist at MiQ from December 2023 to May 2025[4]. Earlier roles included Data Scientist II at Honeywell[5], Junior Data Scientist at the India-Israel Innovation HUB[6], and Data Scientist/Analyst at Nineleaps[7]. P. holds a Bachelor of Engineering in Mechanical Engineering from Birla Institute of Technology and Science, Pilani[11] and completed a MicroMasters in Supply Chain Management through MITx Courses[12].
Profile introduction
I build AI systems for performance marketing agencies. For a decade I built the AI workflows behind ad campaigns that reached hundreds of millions of people. Targeting, bidding, attribution, optimization. Real AI work inside marketing before it became a buzzword. Now I build automation systems for agencies that want the manual work gone from campaign data, creative testing, keyword strategy, attribution, and lead follow-up. Most paid media teams have enough tools already. What they lack is time. Creative research by hand, campaign diagnostics pulled manually, client reports built from sc…
Career history
- FounderMay 2025 to presentHoober AI
- Senior Data ScientistDec 2023 to May 2025MiQ
- Data scientist IIAug 2021 to Nov 2023Honeywell
- Junior Data ScientistOct 2020 to Jul 2021India-Israel Innovation HUB
- Data Scientist / AnalystMay 2019 to Oct 2020Nineleaps
- Supply Chain AnalystMar 2018 to May 2019Thinkerbell Labs
- Faculty MemberJul 2017 to Nov 2017Rao Edusolutions PVT.LTD
- Quality Engineering, Product Development InternJul 2016 to Dec 2016Tata Motors Limited - Commercial Vehicles
Education
Bachelor of Engineering (B.E.), Mechanical Engineering2013 - 2017Birla Institute of Technology and Science, Pilani
- MicroMasters, Supply chain management at MITx Courses2018 - 2020
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