Pim de Witte is a co-founder and CEO of General Intuition, an AI agent research company[1]. He has held the position of co-founder and CEO at General Intuition since January 2025[4]. De Witte previously served as co-founder and CEO of Medal, a gaming clip platform, from March 2017 to October 2025[6]. He is also co-founder and chairman of Highlight, a position he has held since December 2023[5]. Earlier in his career, de Witte worked as a software engineer and tech lead at Médecins Sans Frontières from March 2014 to March 2017[7], and founded and served as CEO and CTO of Soulsplit from January 2009 to September 2014[8]. He attended NSG Groenewoud from 2008 to 2012[9] and was part of Cohort 4 at Prod[10].
Founded
Experience
- Co-founder, CEOGeneral IntuitionJan 2025 to Present
- Co-founder, ChairmanHighlightDec 2023 to Present
- Co-founder, CEOMedalMar 2017 to Oct 2025
- SWE/TLMédecins Sans Frontières (MSF)Mar 2014 to Mar 2017
- Founder, CEO & CTOSoulsplitJan 2009 to Sep 2014
Education
- NSG Groenewoud2008 - 2012
- Prod · Cohort 4
Media & appearances
- “10x de impact van de industriële revolutie, 10x zo snel” ft. Pim de WitteAI Report · Feb 20, 2026
- Inside General Intuition’s Push to Build Embodied AI AgentsNaavik Gaming Podcast · Dec 9, 2025
- Ep. 39: Pim de Witte, General Intuition CEODelta Podcast · Nov 28, 2025
- 310. Pim De Witte on Turning Down $500 Million from OpenAI... Then Raising $134M.Deconstructor of Fun · Oct 31, 2025
- 🎮 General Intuition Co-founder Pim de Witte on Growing Medal to 10+ Million GamersThe Peel with Turner Novak · Dec 18, 2023
In the news
- Pim de Witte on X@PimDeWitte · Aug 18, 2026
- Pim de Witte on X@PimDeWitte · Aug 14, 2026
- Pim de Witte on X@PimDeWitte · Aug 10, 2026
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