Overview
Patrick Bouchard holds the position of Senior Vice President/General Management La Mer & Le Labo - Travel Retail Worldwide at The Estée Lauder Companies Inc.[1][3] Bouchard is an international brand and market executive with over 25 years of experience building, scaling and transforming luxury consumer goods businesses in wines, spirits and beauty.[2] Bouchard's background includes go-to-market strategy development and P&L management across Europe, Asia, the Middle East and the USA, with experience managing brands and markets ranging from $5 million to $1 billion in revenue.[2] Prior roles at Estée Lauder include Vice President Global Client Management - Travel Retail Worldwide from 2017 to 2022.[4] Bouchard also served as Vice President Commercial and Board Member at the Tax Free World Association from 2012 to 2016,[9] and later held positions on the organization's management committee.[6] Educational credentials include a bachelor's degree in Finance and International Management from HEC Montréal[13] and an executive program from IESE Business School.[11]
Profile introduction
I am an international brand and market executive with 25+ years of success building, scaling and transforming luxury consumer goods (Wines & Spirit, Beauty) businesses. Go-to-Market Strategy: I set up, managed, scaled and transformed businesses (distributors networks, joint-ventures, commercial center of excellence, regional offices and affiliated companies) across Europe, Asia, the Middle East and the USA. Sales leadership, P&L management: I have a proven track record in managing brands, markets and accounts P&Ls from $5M to $1 billion, accelerating growth and managing profitability in vola…
Career history
- Senior Vice President/General Management La Mer & Le Labo - Travel Retail WorldwideSep 2022 to presentThe Estée Lauder Companies Inc.
- Vice President Global Client Management - Travel Retail WorldwideMar 2017 to Sep 2022The Estée Lauder Companies Inc.
- Vice President Client Management2017 to 2021The Estée Lauder Companies Inc.
- Member of the Management Committee & Finance sub-committeeOct 2020 to Dec 2022TFWA (Tax Free World Association)
- Vice President Conferences & Research / Board MemberOct 2018 to Oct 2020TFWA (Tax Free World Association)
- Senior Advisory ConsultantAug 2016 to Feb 2017GfK
- VP Commercial & Board MemberOct 2012 to Oct 2016TFWA (Tax Free World Association)
- Global Travel Retail Managing Director & General ManagerSep 2015 to Jun 2016Puig
Education
Progama de Dirección General, 8 months Executive Class2011 - 2012IESE Business School
- Estée Lauder Leadership Program at Bryn Mawr College2017 - 2017
- Bachelor's Degree, Finance and International Management at HEC MontréalEducation
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