Overview
Rodzen holds the position of Vice President, Brand Strategy at BDG as of May 2025[1][3]. Rodzen is a marketing strategist with over 13 years of experience developing cross-platform B2B marketing solutions for Fortune 500 clients[2], with expertise spanning integrated marketing, product marketing, brand partnerships, content development, and digital strategy[2]. Prior to the current role, Rodzen served as Senior Director, Brand Strategy at BDG from May 2022 to May 2025[4]. Rodzen's earlier career included positions at Leaf Group as Director of Brand Marketing and Integrated Marketing, and at Meredith Corporation in digital and corporate marketing roles[6][7][8][9][10]. Rodzen holds an MBA in Strategy and Leadership from Rutgers Business School and a B.A. with a double major in English from Rutgers University[11][12]. Rodzen currently serves as a part-time lead instructor and industry speaker at BrainStation[5].
Profile introduction
Highly-creative marketing strategist, idea architect, and MBA with over 13 years of experience in conceptualizing cross-platform B2B marketing solutions for today's Fortune-500 clients. Consistently top revenue-driving marketer on the team. Expertise: Integrated and Product Marketing I New Tech and Innovation | Brand Partnerships I Content Development I Digital & Social Media Marketing I Brand Strategy I Project Management I Presentations I Internal & External Communications I Relationship Building.
Career history
- Vice President, Brand StrategyMay 2025 to presentBDG
- Senior Director, Brand StrategyMay 2022 to May 2025BDG
- Part-Time Lead Instructor & Industry SpeakerJan 2023 to presentBrainStation
- Director, Brand MarketingAug 2021 to May 2022Leaf Group
- Director, Integrated MarketingDec 2020 to Aug 2021Leaf Group
- Associate Marketing DirectorMar 2019 to Dec 2020Leaf Group
- Associate Director, Digital & Corporate MarketingSep 2018 to Mar 2019Meredith Corporation
- Senior Manager, Digital & Corporate MarketingAug 2016 to Aug 2018Meredith Corporation
Education
- Master of Business Administration - MBA, Strategy & LeadershipRutgers Business School
B.A., Double Major: EnglishRutgers University
- High SchoolAcademy for Telecommunications & Computer Science at Bergen County Academies
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