Overview
Oded Lavie holds the position of Board Member (Observer) at Bria AI [4]. Lavie serves as VP Innovation & Global Gen AI Partnerships at Publicis Groupe, a role held since March 2018 [3], where Lavie helps corporates and brands apply generative AI and emerging technology to commercial outcomes through partnerships, investments, and acquisitions [2]. Lavie also serves as a Retail Tech Public Council Member at the Israel Export Institute [5] and lectures on branding and storytelling for new ventures at Reichman University [6]. Lavie holds an MBA in Business Administration and Management from Tel Aviv University [11] and completed studies in happiness at the Happiness Studies Academy [12].
Profile introduction
I help corporates and brands turn Gen AI and emerging tech into commercial results through partnerships, investments, and acquisitions. Since joining Publicis Groupe 9 years ago, I've led innovation across agencies, capabilities, and clients, turning practical ideas into growth and efficiency. The last 5 have focused on Gen AI: as a founding member of Publicis GPT, I identify the right partners and investments, and advise clients, country leadership teams, and internal teams and capabilities across multiple industries on safe, effective Gen AI adoption. None of this works without real rela…
Career history
- VP Innovation & Global Gen AI PartnershipsMar 2018 to presentPublicis Groupe
- Board Member (Observer)Oct 2024 to presentBria AI
- Retail Tech Public Council Member (Israel Export Institute)Nov 2022 to presentIsrael Export Institute מכון היצוא
- Branding & Storytelling for New Ventures LecturerJun 2019 to presentReichman University
- Story telling & Creative MentorNov 2015 to Jan 2019H-FARM
- VP DigitalJan 2017 to Mar 2018McCann Tel-Aviv Israel
- Story telling & Creative MentorNov 2016 to Nov 2017NUMA
- CEO & Co-FounderFeb 2016 to Sep 2016Gistit
Education
Master of Business Administration (MBA), Business Administration and Management2012 - 2015Tel Aviv University
- The study of Happiness at Happiness Studies AcademyFeb 2021 - Oct 2021
- Diploma, Copywriting at ACC - Tirza Granot2006 - 2006Education
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