Overview
Nick Antoniades serves as Vice President, Analytics and CRM at FULLBEAUTY Brands [1][3]. Antoniades is a marketing, analytics, and growth executive who builds enterprise analytics, CRM, and data functions that drive profitable growth across omnichannel consumer brands [2]. Antoniades has held Chief Analytics Officer responsibilities, combining customer analytics, marketing technology, and P&L ownership to improve acquisition, retention, customer lifetime value, and marketing effectiveness [2]. Antoniades has led organizations of up to 16 people, held full P&L accountability for a $300M margin stream, and directed enterprise technology transformations including CDP/ESP and ML-powered personalization platforms [2]. Prior roles include VP of CRM and Loyalty at IPSY [4], VP of Marketing Reactivations at HelloFresh [5], and Vice President of CRM and Performance Marketing at Ashley Stewart [6]. Antoniades holds an MBA in Business from Harvard Business School [10] and a BSc in Management Science from the London School of Economics and Political Science [11].
Profile introduction
Marketing, analytics, and growth executive who builds enterprise analytics, CRM, and data functions that drive profitable growth across omnichannel consumer brands. Direct experience in Chief Analytics Officer capacity, combining customer analytics, marketing technology, and P&L ownership to improve acquisition, retention, customer lifetime value, and overall marketing effectiveness. Led organizations of up to 16 people, held full P&L accountability for a $300M margin stream, and directed enterprise technology transformations, including CDP/ESP and ML-powered personalization platforms,…
Career history
- Vice President, Analytics and CRMAug 2025 to presentFULLBEAUTY Brands
- VP, CRM and LoyaltyMar 2024 to Jun 2025IPSY
- VP, Marketing ReactivationsJan 2022 to Nov 2023HelloFresh
- Vice President, CRM and performance marketingJun 2019 to Mar 2021Ashley Stewart, Inc.
- Director, Web Analytics and personalizationJan 2012 to Apr 2019Bed Bath & Beyond
- Director CRM and loyalty marketingSep 2006 to Jun 2011The Vitamin Shoppe
- Senior Manager, Brand and Business PlanningMar 1999 to Aug 2006New York & Company
Education
MBA, BusinessHarvard Business School
BSc, Management ScienceThe London School of Economics and Political Science (LSE))
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