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Nehna Rauf

Vice President of Customer Success & New Business at Behaviorally

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Overview

Nehna Rauf serves as Vice President of Customer Success & New Business at Behaviorally[4]. Rauf holds degrees in Modern Languages from the University of Wisconsin-Madison[13], Economics from Birkbeck, University of London[12], and Finance from Wisconsin School of Business[2]. Rauf's professional background includes roles as Director of the Global Consulting Practice at GlobalData Plc[6], Director of Global FMCG at Advantage Group International[7], and Global Consulting Principal at Technomic, Inc.[8]. Earlier positions included work at Euromonitor International as both Senior Client Consultant for Latin America and Global Client Consultant[11][10]. Rauf describes their work as translating consumer needs, behavior, market context, and cultural nuances into actionable intelligence for leading FMCG companies[3].

Profile introduction
Source excerptLinkedIn [3]

I translate consumer needs/behavior, market context, external indicators, and cultural nuances into actionable intelligence for the world’s leading FMCG. I successfully execute projects, with global scope & across industries, developing requisite methodology, leading research teams, generating insight and providing post project expertise. I transform data sets into meaningful analysis to drive business.

Career history

  1. Vice President of Customer Success & New BusinessJan 2026 to presentBehaviorally
  2. International Insights and Strategy AdvisorJan 2025 to Jan 2026Nehna Rauf Advisory Practice
  3. Director, Global Consulting PracticeJun 2023 to Jan 2025GlobalData Plc
  4. Director, Global FMCGNov 2021 to May 2023Advantage Group International
  5. Global Consulting Principal, Advisory PracticeMar 2019 to Nov 2021Technomic, Inc.
  6. Principal Insights & Strategy ConsultantJan 2017 to Mar 2019NR Consulting
  7. Global Client ConsultantMar 2014 to Dec 2016Euromonitor International
  8. Senior Client Consultant- LatamMar 2011 to Mar 2014Euromonitor International

Education

  1. EconomicsBirkbeck, University of London
  2. Modern LanguagesUniversity of Wisconsin-Madison
  3. Finance at Wisconsin School of Business

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