Nancy Mammana

Overview

Nancy Mammana serves as Chief Marketing Officer at New York City Tourism + Conventions [1][3]. Mammana is an integrated marketing executive specializing in developing marketing strategies designed to drive incremental sales, traffic and engagement through data-driven CRM campaigns, paid digital strategies, social media amplification, strategic partnerships, video content production, events and PR/publicity [2]. Mammana's career spans performing arts, travel and hospitality sectors, including roles as Associate Director of Marketing & PR at Alvin Ailey American Dance Theater [10], Director of Global Marketing Partnerships at the National Basketball Association [7], Vice President of Marketing at Patina Restaurant Group [5], and Vice President of Account Services at The Marketing Arm [6]. Mammana holds a Master of Arts in Performing Arts Administration from New York University [11] and a Bachelor of Science in Magazine Journalism from Syracuse University [12].

Career history

1. Chief Marketing OfficerFeb 2019 to presentNew York City Tourism + Conventions
2. Senior Vice President, MarketingAug 2018 to Feb 2019New York City Tourism + Conventions
3. PRVice President, MarketingFeb 2015 to Jul 2018Patina Restaurant Group
4. TMVice President, Account ServicesOct 2005 to Feb 2015The Marketing Arm
5. Director of Global Marketing Partnerships2004 to 2005National Basketball Association (NBA)
6. TAccount Director1998 to 2004TracyLocke
7. CLManager, Marketing Services1994 to 1996Cunard Line
8. AAAssociate Director of Marketing & PR1989 to 1994Alvin Ailey American Dance Theater

Education

1. MA, Performing Arts Administration1989 - 1991New York University
2. BS, Magazine Journalism1986 - 1989Syracuse University