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Murat DURAK

CEO & Founder at Response - AI Native Growth Company

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Overview

Murat Durak is CEO and Founder at Response, an AI Native Growth Company[1][4]. Durak designs and operates AI-native growth and revenue systems focused on revenue architecture rather than campaigns or tactics[2]. Response has served over 200 brands across 90+ markets, including Fortune 500 organizations, with $600M+ in media deployed[2]. Durak previously founded Brand Talks, serving as Founder, Editor-in-Chief, and Strategic Lead from 2011 to 2026[6], and held brand, product, and marketing executive roles across FMCG, advertising, banking, technology, and consulting from 2009 to 2014[7]. Durak completed executive education in Artificial Intelligence at the University of Oxford in 2025[8], Digital Transformation Strategy at Yale School of Management in 2025[9], and M&A at Harvard Business School in 2024[10]. Durak is currently Co-founder and Chief AI Officer at Forward Labs[3].

Profile introduction
Source excerptLinkedIn [2]

Most companies bolt AI onto growth. I rebuild growth around AI. I design and operate AI-native growth and revenue systems for founders, CEOs, and boards. Not campaigns. Not tactics. Revenue architecture: structured, measurable, accountable. The goal is not more activity. It is better decisions, made faster. I built Response over a decade into a global AI-native growth company serving 200+ brands across 90+ markets, including Fortune 500 organizations, with $600M+ in media deployed. This is where I architect growth as an operating system. Alongside it, as Chief AI Officer at Ergün Holding,…

Career history

  1. Co-founder and Chief AI OfficerJul 2026 to presentForward Labs
  2. CEO & FounderJan 2015 to presentResponse - AI Native Growth Company
  3. Chief AI OfficerMay 2026 to Jul 2026Ergün Holding
  4. Founder / Editor-in-Chief & Strategic LeadJan 2011 to Jan 2026Brand Talks
  5. Brand, Product and Marketing ExecutiveJun 2009 to Dec 2014FMCG, Advertising, Banking, Technology, Consulting

Education

  1. Executive Education, Artificial Intelligence ProgrammeJan 2025 - Dec 2025University of Oxford
  2. Executive Education, Digital Transformation Strategy2025 - 2025Yale School of Management
  3. Executive Education, M&A2024 - 2024Harvard Business School

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