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Michelle Bacharach

Chief Executive Officer at FindMine

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Overview

Michelle Bacharach serves as Chief Executive Officer at FindMine [1][3], a position held since June 2016 [3]. Bacharach holds a Bachelor of Arts in Interdisciplinary Studies with a focus on International Innovation Management, Spanish, and Portuguese from the University of California, Berkeley [11], and a Master of Business Administration in Entrepreneurship, Entertainment/Technology, and Finance from NYU Stern School of Business [12]. Prior to leading FindMine, Bacharach worked at Univision Communications in program management and executive roles [6][7], served as a Senior Admissions Consultant at The MBA Exchange [5], and held internship positions in digital strategy and marketing [8][9]. Bacharach also serves as a Portfolio Advisor at Hatchet Ventures [4].

Profile introduction
Source excerptLinkedIn [2]

Retailers don’t have a product problem—they have a marketing imagination problem. At FindMine, we’ve built a sophisticated AI platform for over nearly a decade to turn product catalogs into revenue-driving marketing stories that inspire shoppers and increase revenue. Most ecommerce marketing still sells products one SKU at a time, while consumers respond best to outfits, routines, and complete solutions (think: window displays, OOTD, getting ready with me, etc.) FindMine’s AI connects inventory, merchandising strategy, and brand rules to automatically generate contextual product stories tha…

Career history

  1. Chief Executive OfficerJun 2016 to presentFindMine
  2. Portfolio AdvisorSep 2022 to presentHatchet Ventures 🪓
  3. Sr. Admissions ConsultantOct 2014 to Dec 2017The MBA Exchange
  4. Director, Program Management - Univision.com & EntertainmentFeb 2013 to May 2014Univision Communications, Inc.
  5. Associate, Office of the CEOJul 2012 to Feb 2013Univision Communications, Inc.
  6. Digital Strategy MBA InternFeb 2012 to May 2012Ready Set Rocket
  7. MBA Intern - Marketing and DistributionJun 2011 to Aug 2011Vuguru, LLC
  8. Professional Actress2009 to 2011Entertainment Industry

Education

  1. BA, Interdisiplinary Studies - International Innovation Management; Spanish and PortugueseUniversity of California, Berkeley
  2. Master of Business Administration (M.B.A.), Entrepreneurship/Entrepreneurial Studies, Entertainment/Technology, FinanceNYU Stern School of Business

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