Michal Barash

Overview

Michal Barash holds the position of Vice President, Marketing at Litify[1][2]. Barash's professional background includes roles in marketing leadership across multiple technology and consumer companies. Prior to joining Litify in December 2024[2], Barash served as VP Marketing, The Americas at PlayPlay from January 2023 to April 2025[4]. Barash previously held progressive positions at Contentsquare, including Director of Marketing, Americas from 2017 to November 2019[7], VP Marketing, Americas from November 2019 to December 2021[6], and VP, Global Brand Experience from January to October 2022[5]. Earlier experience includes a Marketing Manager role at L'Oréal[8] and an Executive Office position at Saint Laurent[9]. Barash holds an AAS in Fashion Marketing, Fashion Merchandising from Parsons School of Design[10] and dual degrees from Reichman University: a Bachelor of Laws and a Bachelor's degree in Government[11][12]. Barash is also a Chief Member[3].

Career history

1. Vice President, MarketingDec 2024 to presentLitify
2. Chief MemberOct 2023 to presentChief
3. PVP Marketing, The AmericasJan 2023 to Apr 2025PlayPlay
4. CVP, Global Brand ExperienceJan 2022 to Oct 2022Contentsquare
5. CVP Marketing , AmericasNov 2019 to Dec 2021Contentsquare
6. CDirector of Marketing, Americas2017 to Nov 2019Contentsquare
7. Marketing ManagerAug 2015 to Aug 2016L'Oréal
8. SLExecutive OfficeAug 2014 to Jul 2015Saint Laurent

Education

1. AAS in Fashion Marketing, Fashion Merchandising2013 - 2015Parsons School of Design, The New School
2. Bachelor of Laws (LL.B.), Law2007 - 2011Reichman University
3. Bachelor's degree, Government2007 - 2011Reichman University