Overview
Michael Rutkowski serves as Chief Marketing Officer at Newsela [1]. Rutkowski has described their professional approach as turning investments in marketing into revenue, with experience spanning from early-stage startups through IPO and beyond [2]. Prior to joining Newsela in March 2026 [3], Rutkowski held the position of VP, Revenue Marketing at D2L from November 2022 to March 2026 [6][8], including a period as Interim Head of Marketing [7]. Earlier roles included VP of Marketing at Classkick [9] and Head of Education Marketing at BloomBoard, Inc. [10]. Rutkowski also maintains an independent consulting practice as a Marketing Consultant and Fractional CMO since December 2020 [5] and serves as a Board Member at Trauma-Informed Utah [4]. Rutkowski holds a Master's Degree in Sociology with a focus on Criminology and survey research from Brigham Young University [11] and a Bachelor of Science in Sociology from the same institution [12].
Profile introduction
I turn investments in marketing into revenue, and have had the unique experience being an early player at an explosive start-up all the way through IPO and beyond. I'm a friendly guy, so if you'd ever like to chat feel free to email me at rutkowskilives@gmail.com.
Career history
- Chief Marketing OfficerMar 2026 to presentNewsela
- Board MemberFeb 2026 to presentTrauma-Informed Utah
- Marketing Consultant and Fractional CMODec 2020 to presentSelf-employed
- VP, Revenue MarketingApr 2024 to Mar 2026D2L
- Interim Head of MarketingDec 2023 to Apr 2024D2L
- VP, Revenue MarketingNov 2022 to Dec 2023D2L
- VP of MarketingJun 2021 to Jun 2022Classkick
- Head of Education MarketingNov 2019 to Oct 2020BloomBoard, Inc.
Education
Master's Degree, Sociology (Criminology and survey research)2015Brigham Young University
- West Genesee high school
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