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Meredith Shelley McCracken

Vice President, Integrated Marketing, CRM, Product Marketing at Getty Images

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Overview

Meredith Shelley McCracken serves as Vice President, Integrated Marketing, CRM, Product Marketing at Getty Images[1][3]. McCracken brings over 25 years of experience in customer retention, subscription marketing, and lifecycle growth across consumer brands[2]. Prior roles include Senior Director of CRM at Rent The Runway, where McCracken built the company's first CRM function from inception and grew email revenue 46 percent[2][5], and Director of CRM and Customer Retention at Audible, where McCracken reduced churn by 18 basis points and generated $3 million in annual savings[2][6]. Earlier positions span marketing management roles at Time Inc., Barnes & Noble, Institutional Investor, and BMG Columbia House[10][8][9][7]. McCracken holds a Bachelor's degree in Public Policy from Trinity College-Hartford and a Mini-MBA Certificate in Digital Marketing from Rutgers Business School[12][11].

Profile introduction
Source excerptLinkedIn [2]

VP, CRM & Subscription Marketing | Lifecycle Growth Executive I am a global marketing executive with 25+ years of experience building and leading CRM, subscription, and lifecycle marketing organizations for iconic consumer brands – from Time Inc. and Barnes & Noble to Audible (Amazon), Rent the Runway, and Getty Images. I built one of the first Customer Retention functions in digital subscriptions at Audible, cutting churn by 18 basis points and saving $3M annually, then went on to build Rent the Runway's first-ever CRM function from the ground up, growing email revenue 46% and increasing loy…

Career history

  1. Vice President, Integrated Marketing, CRM, Product MarketingMar 2017 to presentGetty Images
  2. Senior Director, Customer EngagementMar 2017 to Oct 2018Getty Images
  3. Senior Director, CRMJul 2015 to Feb 2017Rent The Runway
  4. Director, CRM & Customer Retention, AudibleMar 2008 to Apr 2015Amazon
  5. Associate Director, Customer Retention & Loyalty Marketing2006 to 2007BMG Columbia House
  6. Marketing Manager, Customer Acquisition2004 to 2006Barnes & Noble, Inc.
  7. Marketing Manager, Customer Retention2002 to 2004Institutional Investor
  8. Marketing Manager, Customer Acquisition & Retention1997 to 2002Time Inc.

Education

  1. Mini-MBA Certificate, Digital MarketingRutgers Business School
  2. Bachelor's degree, Public PolicyTrinity College-Hartford
  3. Study abroad, Public policyStockholm University

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