Matthias Wickenburg is a co-founder and CTO of Attention[1], an artificial intelligence sales platform based in New York City[1].
Founded
Insights & ideas
Wickenburg frames Attention's product as a stack of insights and workflows that sit entirely downstream of call recording and transcription, arguing that if initial transcription quality is weak, every subsequent feature, from CRM autofill to coaching scorecards, suffers [1]. He describes evaluating transcription providers on a recurring three-month benchmark cycle, treating this as a core, ongoing engineering discipline rather than a one-time decision [1]. He is skeptical of simply adopting open-source models like Whisper, noting that while self-hosting seems attractive for cost reasons, delivering transcription at scale to tens of thousands of simultaneous users introduces overhead that heavyweight open-source models struggle to handle in production [1]. He also emphasizes accuracy on specific keywords and competitor names as critical to preserving the value of downstream insights, and highlights multilingual, code-switching conversations (customers moving between English, French, and Spanish) as an underserved area where robust dynamic language detection matters [1].
Education
Harvard University · Bachelor of Science (B.S.), Engineering Science2009 - 2013
Lycee Francais de New York
Media & appearances
- Attention x Gladia: Closing More Deals and Powering Smarter ...YouTube
Matthias Wickenburg, CTO at Attention, discusses how Attention evaluated transcription providers and selected Gladia for their AI sales platform. He explains that transcription quality is critical for Attention's downstream features like CRM autofill, coaching scorecards, and conversation insights, and describes how Gladia's accuracy, diarization, customer support, and dynamic language detection have helped them close deals and serve international customers with multilingual conversations.
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