Overview
Matthew T. serves as Vice President, Sales Strategy and Commercialization at Affinity Solutions[1][3]. They bring experience across programmatic, activation, media strategy, client strategy, client solutions, direct investment, program development, and benchmarking and KPI development[2]. Prior to this role, Matthew T. held positions at Attain as Senior Director of Audience Strategy and in client services and programmatic strategy[4][5][6], and previously worked at Roku Inc. as Ads Marketing Manager for Growth[7]. Earlier career experience includes roles in programmatic strategy and media at Wpromote, SmileDirectClub, and Starcom[8][9][10]. Matthew T. holds a Bachelor of Arts in Finance from Michigan State University and studied Business at American University of Rome[11][12].
Profile introduction
Versatile marketer that has strong experience on both client side and agency side directing and developing a programs across US and global markets. Strong experience in the following: Programmatic Activation Media Strategy Client Strategy Client Solutions Direct Investment Program development Benchmarking and KPI development
Career history
- Vice President, Sales Strategy and CommercializationMay 2026 to presentAffinity Solutions
- Senior Director of Audience StrategyJan 2025 to May 2026Attain
- Senior Director, Client Services (Programmatic strategy)Feb 2024 to May 2025Attain
- Director, Programmatic StrategyJun 2022 to Feb 2024Attain
- Ads Marketing Manager, GrowthJul 2021 to Aug 2022Roku Inc.
- Director, ProgrammaticFeb 2021 to Jul 2021Wpromote
- Senior Global Digital Media Manager, Programmatic StrategyDec 2018 to Feb 2021SmileDirectClub
- Associate Media Director, Programmatic and SocialFeb 2018 to Dec 2018Starcom
Education
- MSBachelor of Arts, FinanceMichigan State University
- Business at American University of Rome
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