Overview
Matt Hunnicutt serves as CEO of Psyop Media Group at Psyop [1][3]. Hunnicutt is recognized among the world's top creative production leaders with a career building systems and scaling teams focused on innovation and craft across modern media landscapes [2]. Hunnicutt built Psyop Media Group as a global studio system connecting 20 mixed media studios and collectives with a network of over 30,000 artists worldwide to collaborate with brands across design and animation [2]. Prior to this role, Hunnicutt served as Global Head of Production & Content at Reality Labs (AR, VR, Film) at Meta from 2022 to 2023 [4]. Hunnicutt spent 16 years at Wieden + Kennedy in various capacities, including Executive Producer and Nike Global Executive Producer [5][6][7]. Hunnicutt holds a Bachelor of Arts in Film and Digital Media from Baylor University as a National Eastman Kodak Scholar and completed a French Immersion Program at Université Paris-Sorbonne [11][12].
Profile introduction
Matt is among the world’s top creative production leaders with a career of success building systems and scaling teams focused on innovation and world-class craft across modern media landscapes. After 16 years of leading ground-breaking campaigns for Nike and W+K Portland, Matt built Psyop Media Group -- A first-of-its-kind, global studio system that celebrates, supports and connects independent studio partnerships. The network brings together 20 mixed media studios and collectives including a network of over 30,000 artists around the world to collaborate with brands across design, animation,…
Career history
- CEO, Psyop Media Group2024 to presentPsyop
- Global Head of Production & Content at Reality Labs (AR, VR, Film)2022 to 2023Meta
- Exec Director of Integrated Production2016 to 2021Wieden + Kennedy
- Nike Global Exec Producer, Integrated Production Director2010 to 2016Wieden + Kennedy
- Executive Producer, Sr Producer: Nike, Coca-Cola, P&G and Facebook2005 to 2010Wieden + Kennedy
- Senior Producer2002 to 2005Energy BBDO
- Producer2001 to 2002Towers Productions
- A Band Apart2000 to 2001A Band Apart
Education
- Bachelor of Arts (B.A.), Film and Digital Media, National Eastman Kodak ScholarBaylor University
- French Immersion Program at Université Paris-Sorbonne
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