Overview
Matt Baker serves as Chief Strategy Officer (CSO) and President at DNY[1][4], a position held since July 2021[4]. Baker is an integrated marketing strategist with over 20 years of experience leading digital, integrated, and brand engagements across the UK, US, and globally[2]. Baker's career has encompassed work with major organizations including Google, Barclays, Johnson & Johnson, Budweiser, and Siemens[2]. Prior to the current role at DNY, Baker held the position of Chief Strategy Officer for DNY's New York office from January 2018 to July 2021[5]. Earlier positions included Director of Strategy and Innovation at Anomaly[6], VP Group Planning Director and Director of Digital at Arnold Worldwide[7], and roles at RAPP spanning from 2002 to 2012[9][10]. Baker also served as Adjunct Faculty at NYU School of Professional Studies[8]. Educational credentials include a Master's degree in Corporate Strategy and Governance from the University of Nottingham[11], a Bachelor's degree in Urban Design and Management from the University of Nottingham[12], and executive training in Decision Sciences and Innovation from The Wharton School[13].
Profile introduction
Integrated Marketing Strategist with 20+ years of experience leading digital, integrated and brand engagements in both the UK, US and Globally. A generalist by design, I’ve focused my career on the integration of marketing disciplines, including Direct Marketing, Brand Strategy, Digital Strategy and Innovation for household names like Google, Barclays, J&J, Budweiser, Siemens, and many more. I believe that as the industry continues to fragment and specialize, business leaders will benefit most from partners that can draw on broad experience, breaking down silos to connect the dots and deliv…
Career history
- Managing DirectorMay 2026 to presentDeloitte Digital
- Chief Strategy Officer (CSO) / PresidentJul 2021 to presentDNY
- Chief Strategy Officer / New YorkJan 2018 to Jul 2021DNY
- Director, Strategy & InnovationMar 2014 to Apr 2015Anomaly
- VP Group Planning Director / Director of DigitalJun 2012 to Mar 2014Arnold Worldwide
- Adjunct FacultySep 2012 to Jan 2013NYU School of Professional Studies
- VP Group Planning DirectorAug 2008 to Jun 2012RAPP
- VP Account DirectorSep 2002 to Jul 2008RAPP
Education
- Master's Degree, Corporate Strategy and GovernanceUniversity of Nottingham
- Bachelor's degree , Urban Design and ManagementUniversity of Nottingham
Executive Training, Decision Sciences and InnovationThe Wharton School
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