Overview
Mati Rubio serves as Chief Vision Officer at Shaper Intelligence [1][3]. Rubio has held multiple leadership positions across technology and media companies, including Chief Executive Officer at HeatmapHero from September 2021 to January 2025 [7], Chief Innovation Officer at Linked® from August 2019 to September 2021 [8], and Chief Growth Officer at Whatever TV from February 2017 to March 2018 [10]. Rubio is also currently a Deal Partner at Boardy as of January 2026 [4] and maintains membership and ambassador roles at HYPCCCYCL and RevGenius [5][6]. According to Rubio's stated vision, the work involves building systems to help people understand how they think, decide, and communicate, with the goal of training these skills through real-world scenarios [2].
Profile introduction
I’m building what I wish existed when I started out. Schools taught me facts. Jobs asked for experience. But no one ever taught me how to lead, adapt, or speak up when it mattered. No one showed me how to grow — as a person, not just as a professional. That’s what I’m working on now. I’ve built a system that helps people see how they think, decide, communicate, and evolve — and then trains those skills through real scenarios, not textbooks. Every challenge leaves a behavioral trail. That trail becomes proof of who you’re becoming. And to make it matter in the real world, I’ve linked those…
Career history
- Chief Vision OfficerSep 2023 to presentShaper Intelligence
- Deal PartnerJan 2026 to presentBoardy
- Member | AmbassadorOct 2023 to presentHYPCCCYCL
- Member | AmbassadorSep 2022 to presentRevGenius
- Chief Executive OfficerSep 2021 to Jan 2025HeatmapHero
- Chief Innovation OfficerAug 2019 to Sep 2021Linked®
- Regional Managing Director LATAMMar 2018 to May 2019Whatever TV
- Chief Growth Officer (CGO)Feb 2017 to Mar 2018Whatever TV
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