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Mary Beth Labuda

Vice President, Growth Marketing at Collibra

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Overview

Mary Beth Labuda serves as Vice President, Growth Marketing at Collibra as of May 2025[1][3]. Labuda brings experience across enterprise marketing leadership, including demand creation, marketing technology, marketing analytics, and marketing operations, with focused expertise in account-based marketing, integrated digital campaigns, and revenue-focused marketing[2]. Labuda's career includes roles at DataRobot as Vice President, Demand Generation from 2024 to 2025[4], at Expel as Vice President, Growth Marketing from 2023 to 2024[5], and an extended tenure at SolarWinds spanning 2013 to 2023 in progressively senior positions including Global Head of Digital Technology and Performance Marketing[6][7][8][9][10]. Labuda holds a Bachelor of Arts in Studio Art from The University of Texas at Austin[11].

Profile introduction
Source excerptLinkedIn [2]

* Driven and experienced executive with a proven history of success in an enterprise environment. Offers experience that spans the executive leadership of marketing organizations, including demand creation, marketing technology and web, marketing analytics, and marketing operations. Offers broad and deep experience in the Software industry * Focused experience in account-based marketing, full funnel integrated digital campaigns, and revenue-focused marketing. Skilled in marketing operations, multimillion dollar budget management, ROI analytics, and marketing analytics * Experienced in gro…

Career history

  1. Vice President, Growth MarketingMay 2025 to presentCollibra
  2. Vice President, Demand Generation2024 to 2025DataRobot
  3. Vice President, Growth Marketing2023 to 2024Expel
  4. Global Head of Digital Technology and Performance Marketing2021 to 2023SolarWinds
  5. Senior Director, Americas Marketing2019 to 2022SolarWinds
  6. Director, Customer Marketing and Marketing Technology2018 to 2019SolarWinds
  7. Director of Americas Marketing, Promoted from Sr Manager of Americas Marketing in 20162014 to 2018SolarWinds
  8. Sr. Marketing Manager, Network Management2013 to 2014SolarWinds

Education

  1. Bachelor of Arts, Studio ArtThe University of Texasat Austin

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