Overview
Mark Baldwin serves as Chief Commercial Officer at Vetspire [1][3]. Baldwin previously held the position of Vice President Sales at Vetsource from 2018 to July 2024 [4], and earlier served as North American Director of Sales at Metrex | Vettec from 2015 to 2018 [5]. Baldwin's career in commercial leadership includes a role as Northern California Regional Manager at IDEXX from 2010 to 2014 [6]. Baldwin holds a Master of Science in Biochemistry from Memorial University, Newfoundland and Labrador, earned between 2004 and 2007 [7], and a Bachelor's degree in Nutrition Sciences from the same institution, completed between 1990 and 1994 [8].
Profile introduction
I am a high-impact commercial executive with a track record of scaling SaaS, AI-enabled, and tech-enabled service companies from early traction to $500M+ revenue trajectories and successful acquisition. I’ve led global go-to-market organizations, rearchitected pricing strategy, expanded recurring revenue, and built high-performing teams across multiple industries: SaaS, healthcare, diagnostics, ecommerce, pharmaceuticals, and now AI-driven workflow technology. My background is uniquely hybrid — scientific (MSc Biochemistry), commercial (CRO/CCO), and operational (Danaher/DBS trained) — allow…
Career history
- Chief Commercial OfficerJul 2024 to presentVetspire
- Vice President Sales2018 to Jul 2024Vetsource
- North American Director of Sales2015 to 2018Metrex | Vettec
- Northern California Regional Manager2010 to 2014IDEXX
Education
- Master of Science - MS, Biochemistry2004 - 2007Memorial UniversityNewfoundland and Labrador
- Bachelor's degree, Nutrition Sciences1990 - 1994Memorial UniversityNewfoundland and Labrador
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