Overview
Mark Abramowitz serves as Chief Marketing Officer at Dataiku [1][3]. Abramowitz previously held the position of Senior Vice President, Product and Solutions Marketing at ServiceNow from January 2022 to July 2025 [4], where Abramowitz helped shift the company from a product-led IT focus to a solutions-led, platform-first go-to-market strategy, repositioning around business outcomes and expanding beyond IT into security, HR, and CRM [2]. Earlier career roles include Senior Vice President Product Marketing for Service Cloud at Salesforce from February 2020 to June 2021 [6], Vice President Product Marketing for Service Cloud at Salesforce from April 2016 to February 2020 [7], Vice President Global Marketing at SiteMinder from September 2014 to March 2016 [8], and positions at Salesforce.com in APAC from 2010 to 2014 [9][10]. Abramowitz holds a Bachelor of Science in Business Administration from the University of Vermont [11].
Profile introduction
I’ve spent my career helping great technology companies grow by telling a better story one that connects product to platform, features to outcomes, and marketing to the business strategy. What I love most is the challenge of turning complexity into clarity and building teams that make bold ideas real. At ServiceNow, I helped shift the company from a product-led IT focus to a solutions-led, platform-first go-to-market strategy. We repositioned around business outcomes, expanded beyond IT into security, HR, and CRM, and made AI real through launches like Now Assist and our AI agents. I worked a…
Career history
- Chief Marketing OfficerSep 2025 to presentDataiku
- Senior Vice President, Product and Solutions MarketingJan 2022 to Jul 2025ServiceNow
- VP, Product Marketing, Platform & Creator WorkflowsJun 2021 to Jan 2022ServiceNow
- SVP Product Marketing, Service CloudFeb 2020 to Jun 2021Salesforce
- Vice President Product Marketing, Service CloudApr 2016 to Feb 2020Salesforce
- Vice President Global MarketingSep 2014 to Mar 2016SiteMinder
- Senior Director Online Marketing, APACFeb 2013 to Aug 2014Salesforce.com
- Senior Director, Enterprise Strategy, APACMay 2010 to Jan 2013Salesforce.com
Education
- Bachelor of Science, Business AdministrationAug 1990 - May 1994University of Vermont
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