Maria Vorovich

Chief Strategy Officer at GOODQUES

Overview

Maria Vorovich is the co-founder and Chief Strategy Officer at GOODQUES[2], a market research and consumer insights company[2]. At GOODQUES, Vorovich leads a team that uses creative, human-first research design to generate consumer insights[2]. The company has been recognized as a top global research company to watch by The Startup Pill since its inception in 2019[2]. Prior to founding GOODQUES in February 2019[3], Vorovich held the position of Chief Strategy Officer at AIR PARIS from October 2018 to December 2019[4]. Vorovich's earlier career included roles at Grey Group as Global Strategy Director, Senior Strategist, and Strategist between 2014 and 2018[5][6][7], and positions in brand strategy and management at sparks & honey and 3.1 Phillip Lim[8][9][10]. Vorovich holds a BS in Marketing/Advertising and Business Management from Baruch College[11] and a Certificate in Graphic Design from Lorenzo de' Medici, The Italian International Institute[12].

Profile introduction
Source excerptLinkedIn [2]

Maria Vorovich is the co-founder and Chief Strategy Officer of GOODQUES, a market research and consumer insights company revolutionizing the way data is collected and interpreted. At GOODQUES, Maria leads a team of researchers, analysts, and storytellers who use creative, human-first research design to generate high-quality, exciting, and inspiring consumer insights. From meditation to cartoon therapy, they leverage avant-garde methodologies to help respondents open up. Since its inception in 2019, GOODQUES has been recognized as a top global research company to watch by The Startup Pill in…

Career history

  1. Chief Strategy OfficerFeb 2019 to presentGOODQUES
  2. Chief Strategy OfficerOct 2018 to Dec 2019AIR PARIS
  3. Global Strategy DirectorMay 2016 to Oct 2018Grey Group
  4. Senior StrategistJun 2015 to May 2016Grey Group
  5. StrategistJul 2014 to Jun 2015Grey Group
  6. Brand Manager/Cultural StrategistOct 2013 to Jul 2014sparks & honey
  7. Brand ManagerAug 2011 to Oct 20133.1 Phillip Lim
  8. Brand CoordinatorMay 2010 to Aug 20113.1 Phillip Lim

Education

  1. BCBS, Marketing/Advertising and Business ManagementBaruch College
  2. Certificate, Graphic Design at Lorenzo de' MediciThe Italian International Institute

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