Overview
Varanasi serves as Vice President Marketing at Z47[1][3], a position held since April 2026[3]. Varanasi's career has centered on marketing communications, strategic storytelling and content strategy[2], with prior roles including Associate Vice President, Marketing at Z47[4], Associate Director of Content and Communication at CoinSwitch[5], Creative Partner for Brand Storytelling at PhonePe[6], Senior Content Manager at Bounce[7], Assistant Creative Partner at Hotstar[8], Assistant Manager of Digital Brand Solutions at Condé Nast India[9], and Senior Content Specialist at 22feet Tribal Worldwide[10]. Varanasi holds a Bachelor of Arts degree in Psychology, English Literature, and Communication Studies from Mount Carmel College, India[11].
Profile introduction
Ever wondered where a question can take you? I have. My decade-long career has been driven by one simple philosophy: that asking the right questions can unlock a world of engaging stories and powerful content. It’s what guided my efforts leading marketing communications, strategic storytelling and content strategy at organizations like CoinSwitch, PhonePe and Hotstar. At 22feet Tribal Worldwide, I helped India’s leading brands find their voice and engage their audiences. My work isn't just about hitting engagement targets—it's about making people smile, think and feel like their time and t…
Career history
- Vice President MarketingApr 2026 to presentZ47
- Associate Vice President, MarketingDec 2024 to Apr 2026Z47
- Associate Director, Content and CommunicationFeb 2022 to Oct 2023CoinSwitch
- Creative Partner, Brand StorytellingJul 2020 to Feb 2022PhonePe
- Senior Content ManagerNov 2019 to Jul 2020Bounce
- Assistant Creative PartnerFeb 2017 to Apr 2019Hotstar
- Assistant Manager, Digital Brand Solutions2016 to 2017Condé Nast India
- Senior Content SpecialistJun 2013 to Jan 201622feet Tribal Worldwide
Education
- Bachelor of Arts (B.A.), Psychology, English Literature, Communication Studies2009 - 2012Mount Carmel CollegeIndia
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