Overview
Luca Ledonne is Vice President, Agency & Platform Sales at Affinity Solutions [1][3]. Ledonne works in complex, technical sales environments, translating data and technology solutions into business outcomes [2]. Prior to joining Affinity Solutions in September 2024 [3], Ledonne held positions at VideoAmp as Senior Sales Director and Sales Director for New England [4][5]. Ledonne's earlier career included roles at Simpli.fi as Sales Director for New England [6], and at Comcast Spotlight in account planning and account executive positions [7][8][9]. Ledonne holds a Bachelor of Business Administration in Marketing and Entrepreneurship from Suffolk University [10].
Profile introduction
I build revenue in complex, technical sales environments — translating data and technology solutions into business outcomes that buyers actually care about. Over the past decade I’ve worked across the ad tech and data stack, selling measurement, identity, and audience activation solutions to enterprise brands and tier-one agencies. I’ve closed $12M+ in under 24 months, opened 18 net new enterprise logos, and consistently exceeded quota in competitive, fast-moving markets. At Affinity Solutions I lead agency sales, building partnerships with Microsoft Advertising, Innovid, VideoAmp, and Uber…
Career history
- Vice President, Agency & Platform SalesSep 2024 to presentAffinity Solutions
- Senior Sales DirectorApr 2024 to Sep 2024VideoAmp
- Sales Director, New EnglandDec 2021 to Apr 2024VideoAmp
- Sales Director, New EnglandDec 2018 to Dec 2021Simpli.fi
- Regional Account ExecutiveJun 2015 to Dec 2018Comcast Spotlight
- Political & Sports Account PlannerMar 2014 to Jun 2015Comcast Spotlight
- Account PlannerMar 2013 to Feb 2014Comcast Spotlight
Education
Bachelor of Business Administration, Marketing, EntrepreneurshipSuffolk University
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