P

Liron Mandelbaum

COO at Dasseti

Overview

Liron Mandelbaum serves as COO at Dasseti [1][3]. Mandelbaum's areas of expertise include product marketing and positioning, enterprise SaaS and FinTech, go-to-market strategy, and cross-functional leadership [2]. At Dasseti, Mandelbaum has held a senior leadership role in scaling the company from 5 to over 200 clients through strengthening product marketing discipline and enterprise adoption [2]. Prior to joining Dasseti in January 2021 [3], Mandelbaum founded and served as CEO of Aviv Learning Inc from April 2018 to January 2021 [4]. Mandelbaum previously spent over a decade at Bloomberg Tradebook, beginning as an API specialist in 2001 [7] and advancing to Chief Marketing Officer from July 2007 to March 2018, where Mandelbaum led and supported over 30 institutional trading product launches [2][5]. Mandelbaum holds an MBA from Columbia Business School [8] and a BA in Economics from Rutgers University [9].

Profile introduction
Source excerptLinkedIn [2]

AREAS OF EXPERTISE Product Marketing & Positioning | Product Development | Enterprise SaaS & FinTech | Competitive & Market Intelligence | Cross-Functional Leadership | Go-To-Market Strategy | Product Launch & Adoption | Marketing & Sales Enablement | Executive Communication | Board Engagement KEY ACCOMPLISHMENTS • Senior leadership role in scaling Dasseti from 5 to over 200 clients through multiple phases of growth by strengthening product marketing discipline, go-to-market execution, and enterprise adoption • Led and supported 30+ institutional trading product launches at Bloomberg, drivi…

Career history

  1. COOJan 2021 to presentDasseti
  2. Founder & CEOApr 2018 to Jan 2021Aviv Learning Inc
  3. Chief Marketing Officer (GTM, Marketing, Sales Enablement and Operations)Jul 2007 to Mar 2018Bloomberg Tradebook
  4. Sales Representative | Customer Support RepresentativeJul 2005 to Jun 2007Bloomberg Tradebook
  5. API Specialists | Technical SpecialistJun 2001 to Jun 2005Bloomberg Tradebook

Education

  1. Master of Business Administration (M.B.A.)2012 - 2014Columbia Business School
  2. Bachelor of Arts (B.A.), Economics1997 - 2001Rutgers University
  3. Bachelor of Arts (BA), History1997 - 2001Rutgers University

Insights & ideas

The through-line

Mandelbaum's fixed point is that in private markets the bottleneck is not analysis, it is getting the data in the first place. Seventeen years at Bloomberg taught him to take the raw material for granted, because there "data was publicly available and it had to be publicly available and distributed to everybody simultaneously," which meant everyone's effort went into "analysis calculations on this data making predictions on this data" [2]. The aha moment came when he found the opposite world in fund selection and manager due diligence: "The data component is not taken for granted. In fact, that is the biggest challenge just getting the information in an efficient way" [2]. From that observation everything else follows: the case for structured data over slick interfaces, the case for AI embedded in workflows rather than chat, and the argument that fixing collection is ultimately an argument about who gets allocated to and what end investors earn.

The second, more recent layer is about how AI should be applied to this problem. His view is that generative AI is the first thing in years that genuinely bends the curve on questionnaire overload [1], but only if it is used to build a durable, structured asset rather than to produce answers that evaporate into a chat window.

On the dirt road and the six-lane highway

The image he keeps returning to is infrastructural. In listed markets and portfolio analysis there are "amazing sixlane highways," but "gathering the data about the funds that you invest in is a dirt road," a matter of emails and files going back and forth [2]. He frames this as a scale mismatch rather than a niche annoyance: hundreds of trillions of dollars in assets are allocated through this channel, and allocators are collecting the information as a fiduciary obligation, not a nice-to-have [2]. He also insists the stakes are personal rather than institutional. Pension funds, insurers and banks are ultimately individuals who are "not involved in decision-making of how where our money really goes in many situations. We're just counting on it to be there for us when we need it" [2].

His diagnosis of the allocator's position is that the data problem crowds out the actual job. Teams are stuck "just getting this confirmation," never "ever dreaming of getting to a place where you could analyze it, worry about your calculations" [2]. And he is blunt with clients about inertia: "sometimes the status quo is just the worst thing" [2].

On questionnaires that keep getting longer

He describes a trend he calls scary, running for about six years and worsening: "questionnaires are getting longer and more sophisticated because strategies have to differentiate" [1]. The result is symmetrical damage. Long, in-depth DDQs consume the investor relations team on the manager side and take just as long to review and analyze on the investor side, so that "both sides are getting drowning" [1]. Until generative AI arrived roughly two years ago, he says, "there was uh very little hope" [1]. He is equally clear about the size of the relief available: one pension that took four to five months to gather data from 130 managers now runs the same exercise in four weeks, and the four weeks exist only to give managers time to answer. "The whole collection is now instantaneous" [2]. The consequence is not just speed but cadence. What could previously be done once a year can now be supplemented with smaller quarterly updates, so a strategy drift or a newly identified risk can be acted on "in a realistic timetable, not annually" [2].

On why data comes before the interface

His sharpest argument against the current wave of AI products is that they optimise the wrong layer. A slick chat that lets you connect documents and ask questions is "a great experience, but what you're forgetting is where is all that insight I'm getting going to?" [1]. In due diligence, particularly on the LP side, every piece of research should be an act of data creation: "You should be thinking of creating data with every research attempt that you do," which he calls "the flywheel effect" [1]. Where other tools leave insight stranded in isolated chats, his position is that the output should accumulate into centralised, structured, comparable intelligence [1]. That structure is what makes apples-to-apples comparison possible across asset classes and across managers in a single database [2], and it is what turns unstructured, siloed and stale DDQ responses into something an allocator can actually use [2].

On keeping the human out of the hamster wheel

He accepts human-in-the-loop as necessary and rejects the version of it that most tools deliver. The failure mode is the person "constantly interacting with the AI," which he pictures as "somebody running in a in a on a treadmill or in a hamster wheel" [1]. For due diligence and investor relations, that is simply the wrong use case: "to scale the work, you'll exhaust yourself" [1]. His alternative is to put the AI inside a scalable workflow that automates what it can and returns to the human at defined steps to review answers or tag things, so the human is running the workflow rather than being run by it [1]. The same logic explains why Sidekick is built into what teams already do: "it's not foreign and it saves massive amount of time on critical tasks," freeing people for high-value work and, in his phrase, bringing "back the water line so everybody could see what's going on and participate" [1].

On accuracy through narrowing the question

On hallucination he offers a specific method rather than a reassurance. "The trick is to isolate as much as possible what you're asking": pose one question at a time, hide the other questions, supply only the documents relevant to that question, pull the answer and analyze it [1]. Two years of building and deploying this way has produced "much more discreet answers, more clear answers and um with higher accuracy with essentially almost zero hallucinations" [1]. He is candid that this design has a cost, and accepts it: "That's a lot more expensive, if you will, but it's the best approach" [1]. He also stresses that this is shipped rather than promised, with around 100 LPs and 100 GPs using it actively across investor relations and investing use cases: "it's not a road map. The value is already here today" [1].

On democratizing access to data

His account of how the market got here is that the large consultants and the biggest allocators by AUM built digital collection tools first, because at their scale nothing else worked. That paved a road, but "all that data just went only for their eyes only," and it meant "the bigger the player, the more AUM you had, the easier access you had to data" [2]. Neutralising the collection burden let those players analyse better and decide better, with no level playing field for anyone else. His answer is a pricing and access argument as much as a technology one: build the tool and "price it appropriately for various player types and on their usage," so that any allocator, whatever its size, can get structured data from and about its managers [2].

He is careful about what allocators think they are buying. The purchase decision is about efficiency, and clients believe they already give everyone a fair shot [2]. What surprises them a year or two in is the second-order effect: with months of collection work removed, they can review more managers and more opportunities in greater depth, which is where better decisions and better end-investor outcomes come from [2].

On letting the manager's story shine

The mirror image of the allocator's problem is that managers cannot get their real differentiators across. Track record and strategy description, he argues, "essentially becomes a commodity and it is a commodity"; what actually matters is how a firm operates, how it thinks about strategy, and its talent, and that is precisely what gets lost when it is "buried as question 207" and answered in long free-text paragraphs that no investor can compare [2]. He notes this bites hardest where returns are tight: "when some strategies have very narrow spread and returns, your operations matter a lot," as does how a firm retains talent [2].

The consequence he cares about is selection bias. When allocators are overwhelmed, "the LPs go with the known winners. They make the easy decision. They go with the tier ones, the funds they know," which means newer and even medium-sized funds never get a chance to grow, even where their returns would be superior for the end investor [2]. So the point of better collection is not only risk oversight; it is that managers "want to let their story shine," and if the best story is heard, the pension holder on the other end benefits [2].

On building tools for this industry specifically

Mandelbaum treats the responding side as a first-class customer rather than a data source to be squeezed. Manager-facing capabilities, including reuse of historical answers and AI matching of new questions to previously answered ones, are given away free with the collection request, and he points to industry awards voted by investor relations and client services teams as the evidence that this lands [2]. He also refuses to be purist about workflow: sometimes a team genuinely needs to leave the highway, so "we'll give you a truck, you'll stay in Excel, take that, get the information you need, put it back into the highway" [2].

His argument for a vertical product is that generic RFP tools have existed for decades but "they're designed for hospital vendors to car manufacturer, parts makers responding to RFPs" and do not understand concepts like strategies and funds, or the fact that different parts of an organisation must answer different questions [2]. Managers then asked for the same logic to be applied to requests arriving as long emails and Excel sheets, so those can be parsed and handled as if they were digital requests [2]. Integrating regulatory and database sources such as form ADV as inputs to answers is something he says nobody else was doing [2]. The payoff is reach: a 400-question RFP that was never worth a week of effort at low odds of winning can be largely prefilled, so one investor relations person can pursue far more opportunities [2]. And the time saved goes into craft, because "Responding to an RFP, as we learned from our clients, is an art"; when "90% of the RFP is finished, you can focus on those five questions that will make the difference" [2].

Takeaways

  • The private markets bottleneck is collection, not analysis: listed markets have "sixlane highways" while gathering data on the funds you invest in "is a dirt road" [2].
  • Questionnaires have grown longer and more sophisticated for about six years as strategies differentiate, leaving both managers and investors "drowning"; generative AI is the first real relief [1].
  • Build AI into existing workflows rather than standalone chat, and let the human review and tag at defined steps instead of "constantly interacting with the AI" in a hamster wheel [1].
  • Cut hallucinations by isolating each request to one question with only its relevant documents, accepting that this is "a lot more expensive" as the price of accuracy [1].
  • Judge AI tools by where the insight lands: research should create structured, centralised data every time, a "flywheel effect," not answers stranded in isolated chats [1].
  • Concrete outcome: one pension went from four to five months collecting from 130 managers to a four-week cycle that exists only to give managers time to answer [2].
  • Digital collection was historically the preserve of the largest allocators by AUM, with the data kept "for their eyes only"; usage-based pricing is how that access is opened up [2].
  • Overloaded LPs default to "the tier ones, the funds they know," so structured comparison is what gives newer and mid-sized managers a hearing on operations and talent rather than commodity track record [2].

Media & appearances

  • Liron Mandelbaum, COO at Dasseti, discusses how AI and the company's Sidekick product address pressure on investor relations and due diligence teams caused by increasingly complex questionnaires. He explains Dasseti's approach of building AI into existing workflows rather than creating standalone chat interfaces, emphasizing structured data creation and human-in-the-loop automation to reduce hallucinations and improve accuracy. Mandelbaum notes the product has been deployed for 2 years with over 100 LP and GP clients actively using it.YouTube
    What LPs and Managers Really Need from AI – Dasseti’s COO ...
  • How technology is reshaping data flows in private markets - eliminating inefficiencies and empowering investors with structured, accessible information.
    Podcast: Breaking Data Barriers for Better Investing
  • Liron Mandelbaum, COO of Dasseti, discusses his 17-year career at Bloomberg and the key difference between data availability in public markets versus private markets. He explains how asset allocators struggle with inefficient data collection across fund selections and strategies, describing this as a 'dirt road' compared to the 'six-lane highways' available in listed markets, and how solving this data infrastructure challenge can democratize and improve investment decision-making at scale.YouTube
    Podcast: Breaking Data Barriers for Better Investing - YouTube
  • Spotify
    Breaking Data Barriers for Better Investing - The Allocation ...
  • Amazon Music
    Breaking Data Barriers for Better Investing-The Allocation Agenda

This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.