Overview
Hanson holds the position of Vice President, Marketing at Norwest as of February 2025[1][3]. Hanson is a senior marketing executive specializing in demand generation, account-based marketing, event management, and marketing automation[2]. Hanson's professional background includes roles as Senior Director of Marketing at Norwest from February 2022 to February 2025[4], Vice President of Marketing at Ripcord from August 2021 to February 2022[5], Senior Director of Demand Generation at Split from July 2019 to July 2021[6], and Director of Demand Generation at Demandbase from December 2017 to June 2019[7]. Earlier positions included Director of Marketing at frog from February 2015 to December 2017[8][9] and Director of Marketing at Strategyn from December 2012 to June 2014[10]. Hanson holds a BA in Communication from the University of St. Thomas[11] and an MBA in Business Administration and Management from the University at Albany[12].
Profile introduction
Senior marketing executive with experience increasing revenue through demand generation with an account-based lens. Support and drive customer acquisition through events, targeted campaigns, and unique demand gen strategies — focused on both inbound and outbound, while building high-performing teams for optimal results. Specialties: Demand Generation, Event Management, Account-Based Marketing, Email Marketing, CRM Management, SEO, Website Optimization and Management, A/B Testing, Social Media, Marketing Automation, Digital Project Management, Relationship Building, Webinars, Promotions, Trad…
Career history
- Vice President, MarketingFeb 2025 to presentNorwest
- Senior Director, MarketingFeb 2022 to Feb 2025Norwest
- Vice President, MarketingAug 2021 to Feb 2022Ripcord
- Senior Director, Demand GenJul 2019 to Jul 2021Split
- Director, Demand GenDec 2017 to Jun 2019Demandbase
- Director of MarketingFeb 2015 to Dec 2017frog
- Demand Gen DirectorJun 2014 to Feb 2015frog
- Director of MarketingDec 2012 to Jun 2014Strategyn
Education
- BA, CommunicationUniversity of St. Thomas
- MBA, Business Administration and Management, GeneralUniversityat Albany
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