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Leslie Chong

Co-Founder at Scale Insights

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Overview

Leslie Chong is a co-founder at Scale Insights [1][3]. Chong is an e-commerce and SaaS entrepreneur with more than a decade of experience in e-commerce and digital marketing, including native advertising, search engine marketing, search engine optimization, and affiliate marketing [2]. Chong previously built a multi-million-dollar educational toy brand using advanced e-commerce strategies, which was subsequently acquired by a US-based rollup firm [2]. Scale Insights, which Chong co-founded in December 2020, is an e-commerce software solution that uses a proprietary AI algorithm and advanced sales analytics to serve e-commerce sellers across the USA, Canada, Mexico, UK, Germany, France, Spain, Italy, Japan, and Australia [2][3]. Prior to Scale Insights, Chong co-founded Tenderlicious from February 2017 to June 2021 [4] and worked as an affiliate marketing strategist from November 2013 to December 2016 [5]. Chong holds a bachelor's degree in engineering from Nanyang Technological University Singapore [6].

Profile introduction
Source excerptLinkedIn [2]

- An E-commerce & SaaS entrepreneur, with more than a decade of experience in eCommerce and digital marketing (Native ads, SEM, SEO, affiliate marketing). Successfully built a multi-million-dollar educational toy brand with advanced e-commerce strategies, and eventually it was acquired by a US-based rollup firm. - Co-founded Scale Insights, an eCommerce software solution that utilizes a proprietary AI algorithm and advanced sales analytics to drive business growth for eCommerce sellers across the globe, including the USA, Canada, Mexico, UK, Germany, France, Spain, Italy, Japan, and Australia…

Career history

  1. Co-FounderDec 2020 to presentScale Insights
  2. Co-FounderFeb 2017 to Jun 2021Tenderlicious
  3. Affiliate Marketing StrategistNov 2013 to Dec 2016Self-employed

Education

  1. Bachelor’s Degree, EngineeringNanyang Technological University Singapore

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