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Leigh Tricamo

Vice President Marketing at FULLBEAUTY Brands

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Overview

Tricamo holds the position of Vice President Marketing at FULLBEAUTY Brands, a role Tricamo has occupied since April 2021[1][3]. Tricamo describes themselves as a data-driven marketing executive with experience in direct-to-consumer strategy, customer acquisition, reactivation, and retention[2]. Prior to joining FULLBEAUTY Brands, Tricamo spent 19 years at Amerimark Interactive, Inc., progressing from Director of Marketing from 2001 to 2006 to Vice President of Marketing from 2006 to 2020[4][5]. Before that tenure, Tricamo worked at Hanover Direct Inc. from 1994 to 2001, holding positions as Circulation Manager, Marketing Manager, and Director of Marketing[6][7][8]. Tricamo holds a Bachelor of Science degree in Business Statistics from Penn State University[9].

Profile introduction
Source excerptLinkedIn [2]

A passionate and dedicated marketing executive, I offer a wealth of key experience in the direct-to-consumer realm with success building workable strategies for rapid gains to customer acquisition, reactivation, and retention. A true data-driven leader with a strong entrepreneurial drive, I blend a business and marketing savvy with consistent alignment with the mission and values of my organization.

Career history

  1. Vice President MarketingApr 2021 to presentFULLBEAUTY Brands
  2. VICE PRESIDENT OF MARKETING (2006-2020)AMERIMARK INTERACTIVE, INC.DR. LEONARD’S HEALTHCARE CORP. · EDISON, NJ | 2001 – 2020 (2006 to 2020)
  3. DIRECTOR OF MARKETING (2001-2006)AMERIMARK INTERACTIVE, INC.DR. LEONARD’S HEALTHCARE CORP. · EDISON, NJ | 2001 – 2020 (2001 to 2006)
  4. DIRECTOR OF MARKETING (1998 – 2001)1994 to 2001HANOVER DIRECT INC. – WEEHAWKEN, NJ | 1994 – 2001
  5. MARKETING MANAGER (1996 – 1998)1996 to 1998HANOVER DIRECT INC. – WEEHAWKEN, NJ | 1994 – 2001
  6. CIRCULATION MANAGER (1994 – 1996)1994 to 1996HANOVER DIRECT INC. – WEEHAWKEN, NJ | 1994 – 2001

Education

  1. Bachelor of Science - BS, Business StatisticsPenn State University

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