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Lee Nadler

Chief Marketing Officer at Flip

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Overview

Lee Nadler serves as Chief Marketing Officer at Flip [1][3]. Nadler founded Sherpa Marketing in 2002 [5], a firm inspired by trekking in the Himalayas and based on a "Servant Leadership" philosophy [2]. Through Sherpa Marketing, Nadler has held fractional and full-time marketing leadership roles at multiple companies, including positions as Chief Marketing Officer at TOMO Mortgage [10] and 1520 Grocery [9], Fractional Creative Director and Launch Manager at VinFast [7], and Strategic Advisor roles at HoneyBook Inc. [8] and John Hardy [6]. Before founding Sherpa Marketing, Nadler earned a BS in Marketing from the University of Maryland [11].

Profile introduction
Source excerptLinkedIn [2]

Sherpa Marketing was founded in 2002 to honor the spirit of the Sherpa people I trekked with in the Himalayas—trusted guides who help others reach the summit of Mt. Everest. That "Servant Leadership" philosophy defines my work today. I guide companies and executives to their Summit of Success—building strong brands, accelerating growth, and leading with purpose. With deep experience as both a marketer and a leader, Sherpa Marketing focuses on: 1. CMO Building beloved brands for high-growth, purpose-driven companies. Currently serving as CMO for Flip. 2. Executive Guide Advising founders,…

Career history

  1. Chief Marketing OfficerApr 2026 to presentFlip
  2. Fractional Chief Marketing OfficerOct 2025 to Mar 2026Flip
  3. Founder & PresidentJan 2019 to presentSherpa Marketing inc
  4. Strategic Advisor - John HardyNov 2025 to presentSherpa Marketing inc
  5. VinFast - Fractional Creative Director and Launch ManagerDec 2021 to Jun 2022Sherpa Marketing inc
  6. Strategic Advisor - HoneyBook Inc.Sep 2021 to Mar 2022Sherpa Marketing inc
  7. Chief Marketing Officer - 1520 GroceryMar 2021 to Sep 2021Sherpa Marketing inc
  8. Chief Marketing Officer - TOMO MortgageSep 2020 to May 2021Sherpa Marketing inc

Education

  1. BS, MarketingUniversity of Maryland

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