Overview
Laura Pesin Eder serves as Chief Operating Officer at Crispin[1][3]. Eder is an accomplished agency leader and integrated marketing expert with more than 25 years of experience at public relations, communications, and integrated marketing agencies, with a proven track record for designing winning teams, driving successful collaboration and creating integrated campaigns that link directly to business results, with deep expertise in blue chip CPG, beauty, retail, and food and beverage[2]. Prior to joining Crispin in April 2023[3], Eder held the position of Chief Operating Officer at MMI Agency from November 2021 to April 2023[5], and served as Executive Vice President and Managing Director, North America at BCW Global[8], President, North America at Cohn & Wolfe[9], and Executive Vice President, Director of Operations - Consumer Marketing at Edelman[10]. Eder holds a BA in Integrated Marketing and Italian from New York University's Gallatin Division[11].
Profile introduction
Accomplished agency leader and integrated marketing expert with more than 25 years of experience at public relations, communications, and integrated marketing agencies. Proven track record for designing winning teams, driving successful collaboration and creating integrated campaigns that link directly to business results. Deep expertise in blue chip CPG, beauty, retail, and food and beverage.
Career history
- Chief Operating OfficerApr 2023 to presentCrispin
- Co-founder & Chief Operating OfficerAug 2020 to Mar 2026Upleaf'd
- Chief Operating OfficerNov 2021 to Apr 2023MMI Agency
- Executive Vice President, Communications & OperationsFeb 2021 to Nov 2021MMI Agency
- President & FounderNov 2018 to Jan 2021LPE Communications Consulting, Inc.
- Executive Vice President and Managing Director, North AmericaMar 2018 to Oct 2018BCW Global
- President, North AmericaJan 2017 to Feb 2018Cohn & Wolfe
- Executive Vice President, Director of Operations - Consumer MarketingFeb 2015 to Dec 2016Edelman
Education
BA - Gallatin Division, Integrated Marketing, ItalianNew York University
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