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Landon Hamilton

Co-Founder at KEEPON

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Overview

Landon Hamilton is a co-founder at KEEPON [1][3], a venture focused on the intersection of gaming and fitness design [2]. Hamilton previously co-founded and served as CEO of Fitplan, a fitness application that reached $10M ARR and partnered with over 50 athletes and trainers with a combined 150M+ followers before its acquisition by FitLab in 2021 [2][10]. Since then, Hamilton has held advisory and investment roles across the health and fitness sectors, including strategic partnerships advisor at Superpower [5], senior advisor for health and fitness at Appex [7], and advisor at WeGLOW [6]. Hamilton also co-founded Ready Player Fit, Inc. [4] and holds an investor position at 101 Cider House [8]. Hamilton studied Multimedia Production and Design at Selkirk College from 2000 to 2002 [11].

Profile introduction
Source excerptLinkedIn [2]

Co-founder & former CEO of Fitplan, a leading fitness app that scaled to $10M ARR and partnered with 50+ world-class athletes and trainers with a combined 150M+ followers. Fitplan was acquired by FitLab in 2021. Since then, I’ve advised companies on M&A across fitness, health, and consumer sectors—structuring deals, building partnerships, and driving growth. I also work in partnerships at Superpower, a preventative health platform using advanced diagnostics and personalized optimization to help people perform at their best. Today, I’m building at the intersection of gaming and fitness—design…

Career history

  1. Co-FounderNov 2025 to presentKEEPON
  2. Co-FounderJul 2025 to presentReady Player Fit, Inc
  3. Strategic Partnerships AdvisorJan 2025 to presentSuperpower
  4. AdvisorFeb 2024 to presentWeGLOW
  5. Senior Advisor - Health and FitnessOct 2023 to presentAppex
  6. InvestorOct 2019 to present101 CIDER HOUSE
  7. Co-FounderMay 2021 to Oct 2023Fitplan, Inc.
  8. Co-Founder/CEOJan 2014 to Oct 2023Fitplan, Inc.

Education

  1. Multimedia Production and Design at Selkirk College2000 - 2002

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