Overview
Kevin Weatherman is a Cofounder and Head of Sales and GTM at Upscale AI[1], a company that helps ecommerce brands create, launch, and optimize high-performing video ads for Streaming TV and YouTube using AI[2]. Weatherman holds a BS in Legal Studies from the University of California, Berkeley[11]. Beyond Weatherman's current role at Upscale AI[3], Weatherman has served as VP Enterprise at Moloco[8] and VP Global User Acquisition at Ogury[7]. Weatherman is also a Cofounder and Friday Circle Leader at Pitch and Run[6] and has held angel investor positions at Ghost[4], Attentive[5], Intangible Angel[9], and KW Angel Fund[10].
Profile introduction
I help ecommerce brands create, launch, and optimize high-performing video ads for Streaming TV and YouTube — using AI to turn existing assets into measurable, scalable TV campaigns. As Cofounder & Head of Business and GTM at Upscale AI, I'm building the bridge between performance marketing and Streaming. We make it possible for DTC and ecommerce brands to run CTV and YouTube campaigns the same way they run Meta and Google — with real creative iteration, first-party data targeting, and measurable ROAS. Before Upscale AI, I spent nearly two decades as the first business hire at companies th…
Career history
- Cofounder, Head of Sales and GTMApr 2024 to presentUpscale AI
- Angel InvestorSep 2021 to presentGhost
- Angel InvestorDec 2016 to presentAttentive
- Cofounder & Friday Circle LeaderMar 2019 to presentPitch and Run
- VP, Global User AcquisitionAug 2023 to May 2024Ogury
- VP EnterpriseNov 2021 to Aug 2023Moloco
- Angel InvestorMar 2019 to Mar 2022Intangible Angel
- Angel InvestorMar 2012 to Mar 2022KW Angel Fund
Education
BS, Legal Studies2000 - 2004University of California, Berkeley
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.