Overview
Kevin Twitchell holds the position of Senior Vice President Business Development at DataArt, a global technology consultancy focused on helping clients navigate digital transformation through new partnerships[1][2]. Twitchell brings experience from senior roles across the music industry, including positions as SVP/GM Channel Marketing at Sony Music Entertainment[6], SVP Sales at RCA Music Group[7], and SVP Sales at London-Sire Records under Warner Music Group[8]. Twitchell also serves as Managing Principal at TCO Advisors[4] and holds board positions with American Weekend Entertainment/Music Daily and the Institute For Music and Neurologic Function[2]. Twitchell earned a BS in Advertising/Communications from Syracuse University's Newhouse School of Communication[9].
Profile introduction
Currently SVP of Business Development at DataArt, a global technology consultancy. Formerly a board advisor to DataArt, I now focus on building new partnerships helping clients navigate digital transformation. With a background in digital entertainment, content platforms, and global business development, I’ve held senior roles at Sony Music, Universal Music Group, and Warner Music Group. My experience spans music film/TV industries, with a Emmy-nominated productions. I also serve on the board of American Weekend Entertainment/Music Daily, and the Institute For Music and Neurologic Function.
Career history
- Senior Vice President Business DevelopmentJun 2025 to presentDataArt
- Managing Principal2013 to presentTCO Advisors,llc
- VP / Global Sales & Partnerships2011 to 2013Cinedigm Home Entertainment LLC
- SVP / GM Channel Marketing2008 to 2011Sony Music Entertainment
- SVP Sales2001 to 2008RCA Music Group
- SVP Sales1999 to 2001London-Sire Records, WMG
Education
- BS, Advertising/CommunicationsSyracuse University-Newhouse School of Communication
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