Overview
Katie O'Connor serves as Senior Vice President at Behaviorally as of April 2025[1][3]. O'Connor has spent 15 years bringing enthusiasm for research and innovation to the insights community, with a stated mission to accelerate insights and deliver transformational growth for brands[2]. Prior to this role, O'Connor served as Research and Partnerships Director at Bounce Insights from January 2024 to March 2025[5], and held positions at Zappi including Head of Research Solutions and VP of Customer Transformation between 2018 and 2023[6][7]. O'Connor also worked at Incite as both Associate and Principal between 2015 and 2017[8][9], and at Jigsaw Communispace as Associate Director[10]. O'Connor holds a BBA in International Business with a minor in Spanish from Loyola University Chicago[11] and completed a semester abroad studying Spanish at Universidad Alberto Hurtado[12]. O'Connor currently serves on the Executive Committee of the Association for Survey Computing as of September 2024[4].
Profile introduction
I've been bringing enthusiasm for research and innovation to the insights community for 15 years. Making it my mission to accelerate insights and deliver transformational growth for brands.
Career history
- Senior Vice PresidentApr 2025 to presentBehaviorally
- Executive Committee MemberSep 2024 to presentAssociation for Survey Computing (ASC)
- Research and Partnerships DirectorJan 2024 to Mar 2025Bounce Insights
- Head of Research SolutionsMay 2019 to Jul 2023Zappi
- VP of Customer TransformationJan 2018 to May 2019Zappi
- PrincipalOct 2017 to Dec 2017Incite
- AssociateSep 2015 to Oct 2017Incite
- Associate DirectorJan 2015 to Jul 2015Jigsaw Communispace
Education
- BBA, International Business, Minor in SpanishLoyola University Chicago
- Semester Abroad, Spanish at Universidad Alberto Hurtado
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