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Katie Mellor

Senior Vice President at RAPP

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Overview

Katie Mellor is a Senior Vice President at RAPP [1][4]. Mellor brings more than 20 years of experience delivering integrated brand, CRM, loyalty, and media and marketing leadership [2]. Throughout their career, Mellor has led $250 million or more in CRM, loyalty, and content-marketing initiatives for consumer and enterprise brands, driving a 15% lift in customer retention and a 10% revenue uptick, and managed $60 million or more in multi-channel media budgets [2]. Mellor's professional background includes roles as Senior Vice President of Client Services at IZEA from December 2021 to October 2025 [5], Vice President and Account Director at GTB from June 2013 to June 2016 [8], and Group Account Director at Latcha+Associates from May 2016 to December 2020 [7]. Mellor holds a Bachelor of Science in Communication from Michigan State University [11].

Profile introduction
Source excerptLinkedIn [2]

Dynamic executive with 20+ years delivering integrated brand, CRM, loyalty, and media, and marketing leadership — proven ability to build and mentor global teams of account managers, strategic specialists, and creator‑economy consultants to deliver integrated, data‑driven marketing programs. Over career, have led $250 M+ CRM, loyalty, and content‑marketing initiatives for consumer and enterprise brands—driving a 15% lift in customer retention and a 10% revenue uptick—and managed $60 M+ multi‑channel media budgets with record performance benchmarks.

Career history

  1. SVP of Client ServiceAug 2026 to presentAI Digital
  2. Senior Vice PresidentOct 2025 to Apr 2026RAPP
  3. Senior Vice President Client ServicesDec 2021 to Oct 2025IZEA
  4. Vice President Client ServicesJan 2021 to Dec 2021IZEA
  5. Group Account DirectorMay 2016 to Dec 2020Latcha+Associates
  6. VP, Account DirectorJun 2013 to Jun 2016GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)
  7. VP, Management Supervisor2008 to May 2013GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)
  8. VP, Account Supervisor2007 to 2008GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)

Education

  1. MSBachelor of Science (BS), Communication, General1997 - 2001Michigan State University
  2. MSBachelor of Arts, CommunicationsMichigan State University

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