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KATE PERKINS

Group Senior Vice President - Head of Strategy at Day One Agency

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Overview

Kate Perkins serves as Group Senior Vice President - Head of Strategy at Day One Agency[1][3]. Perkins brings 15 years of strategic leadership and narrative direction for lifestyle, cultural, and performance brands driven by sport, with expertise spanning sportswear, sports leagues, wearable technology, and wellness[2]. Prior to the current role, Perkins held the position of Group Strategy Director at Translation from March 2022 to October 2025[4]. Earlier career experience includes Head of Strategy at Doubleday & Cartwright and Deputy Editor at Victory Journal from February 2016 to October 2020[6][7], as well as Senior Strategist at Team Epiphany from 2014 to 2016[8]. Perkins holds a Master of Arts in Philosophy from The New School for Social Research[11] and a Bachelor of Arts in Philosophy from McGill University[12].

Profile introduction
Source excerptLinkedIn [2]

I bring 15 years of strategic leadership and narrative direction for lifestyle, cultural, and performance brands driven and inspired by sport. With a foundation in traditional brand marketing and creative strategy, my expertise has been forged in the marketing trenches of some of the world’s most visible sport brands, leagues, and brand sponsors as they navigate the rapidly shifting sands of consumer behavior, audience engagement, and media habits. From sportswear to sports leagues, wearable technology to wellness, my strategic arsenal runs the gamut of major categories drafting valuable brand…

Career history

  1. Group Senior Vice President - Head of StrategyOct 2025 to presentDay One Agency
  2. Group Strategy DirectorMar 2022 to Oct 2025Translation
  3. Creative, Brand & Editorial ConsultantOct 2020 to Mar 2022Working Pandemic-Parent Life Inc
  4. Head of StrategyFeb 2016 to Oct 2020Doubleday & Cartwright
  5. Deputy EditorFeb 2016 to Oct 2020Victory Journal
  6. Senior Strategist2014 to 2016Team Epiphany
  7. Senior Cultural AnalystJan 2011 to Jan 2014Truth Consulting
  8. Co-Founder & EditorNov 2011 to Nov 2013The Classical

Education

  1. Master of Arts - MA, Philosophy2013The New School for Social Research
  2. Bachelor of Arts - BA, Philosophy2002 - 2006McGill UniversityFaculty of Arts

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