Overview
Kalyan Lanka serves as Chief Product Officer at Affinity Solutions[1]. Lanka brings over 15 years of experience in consumer research and insights, customer data platforms, data management platforms, ad-tech, and marketing technology[2]. Lanka has managed product portfolios exceeding $100M in revenue and led cross-functional teams of product managers, data scientists, engineers, and solution architects[2]. Prior to joining Affinity Solutions in September 2023[3], Lanka held the position of VP of Product Management at Ampersand from May 2019 to September 2023[4]. Earlier roles included Chief Strategy Officer at Simmons Research[5], Head of Product Innovation & Strategy at Experian Marketing Services[6], and multiple positions at Lotame spanning from Director to Vice President of Product Management[7][8][9]. Lanka also served as Senior Product Manager at comScore[10]. Lanka holds a Master of Engineering Management from Duke University[11] and a BTech in Civil Engineering from the Indian Institute of Technology, Madras[12].
Profile introduction
Growth oriented product and strategy leader with over 15 years experience in consumer research and insights, customer data platforms (CDPs), data management platforms (DMPs), Ad-tech, Marketing tech, advance segmentation and profiling, advertising, media planning and market research landscapes. Established an accomplishment-driven career highlighted by rapid acceleration to increasingly responsible positions. Managed $100M+ revenue product portfolios and cross-functional teams including product managers, data scientists, engineers, marketing and client facing solution architects. Recruited…
Career history
- Chief Product OfficerSep 2023 to presentAffinity Solutions
- VP of Product ManagementMay 2019 to Sep 2023Ampersand
- Chief Strategy OfficerJan 2016 to Apr 2019Simmons Research
- Head of Product Innovation & StrategyAug 2015 to Dec 2015Experian Marketing Services
- Head of Product ManagementDec 2014 to Aug 2015Lotame
- Vice President, Product ManagementDec 2012 to Dec 2014Lotame
- Director of Product ManagementJul 2011 to Dec 2012Lotame
- Sr. Product ManagerNov 2009 to Jul 2011comScore
Education
Master of Engineering Management, Engineering Management2005 - 2006Duke University
- BTech, Civil Engineering2000 - 2004Indian Institute of TechnologyMadras
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