Overview
Julie Allen serves as Vice President, Brand Marketing at Related Companies, where Allen leads brand strategy and storytelling across a portfolio spanning large-scale developments, operating platforms, and next-generation infrastructure.[1][3] Allen's work focuses on how technology reshapes the way environments are built, experienced, and scaled.[2] Prior to joining Related Companies in December 2025, Allen held several positions at Howard Hughes Holdings Inc. over approximately eight years, including Senior Vice President of Marketing & Brand and Senior Vice President of Brand, Digital & Creative.[5][6] Allen's earlier career included roles as Vice President of Creative at ViacomCBS and Head of Digital Studio & Vice President of Digital Marketing at Howard Hughes Holdings.[10][8] Allen also serves as Founding Principal at Fraction Global as of July 2025.[4] Allen holds a degree in Management & Economics from Royal Holloway, University of London, and completed Leadership for Digital Business training at Hyper Island.[11][12]
Profile introduction
I’m a brand and creative leader focused on how technology is reshaping the way we build, experience, and scale environments. Currently Vice President of Brand Marketing at Related Companies, I lead brand strategy and storytelling across a portfolio that spans large-scale developments, operating platforms, and next-generation infrastructure. My work is centered on building systems - where people, technology, and design operate together - to create more adaptive, intelligent, and human-centered experiences at scale. Prior to Related, I spent nearly eight years at Howard Hughes Holdings, wher…
Career history
- Vice President, Brand MarketingDec 2025 to presentRelated Companies
- Founding PrincipalJul 2025 to presentFraction Global
- Senior Vice President, Marketing & BrandJan 2024 to Jun 2025Howard Hughes Holdings Inc.
- Senior Vice President, Brand, Digital & CreativeJan 2022 to Jan 2024Howard Hughes Holdings Inc.
- Vice President, Digital & CreativeJan 2020 to Dec 2021Howard Hughes Holdings Inc.
- Head of Digital Studio & Vice President, Digital MarketingOct 2017 to Jan 2020Howard Hughes Holdings Inc.
- Creative ConsultantApr 2017 to Mar 2018Various Companies
- Vice President, CreativeApr 2015 to Mar 2017ViacomCBS
Education
- Leadership for Digital Business at Hyper Island
Management & EconomicsRoyal Holloway, University of London
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