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Julanne Schiffer

Vice President Strategic Partnerships at Swayable

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Overview

Julanne Schiffer serves as Vice President Strategic Partnerships at Swayable[1][3], where Schiffer helps companies translate data, AI, and marketing analytics into revenue by working with brands, media companies, and platforms to convert measurement into monetization and consumer insight into business outcomes[2]. Schiffer's career has focused on bringing measurement and analytics capabilities to market, including scaling SaaS and data products and expanding enterprise relationships[2]. Prior roles include Senior Vice President of Commercial Media at MarketCast[4], Vice President of Client Partnerships at Toluna Corporate[5], and positions at Screen Engine/ASI LLC, Foursquare, Nielsen, and Ipsos MediaCT[6][7][8][9][10]. Schiffer holds a Bachelor of Arts in Communication and Media Studies from the University of Maryland[11].

Profile introduction
Source excerptLinkedIn [2]

I help companies and clients turn data, AI, and marketing analytics into revenue. I work closely with brands, media companies, and platforms to translate measurement into monetization and consumer insight into clear business outcomes. My focus is commercialization and client strategy, building and selling solutions that help teams move faster, invest smarter, and measure what matters. I’ve spent my career bringing innovative measurement and analytics capabilities to market. Scaling SaaS and data products, sourcing and expanding enterprise relationships, and helping organizations move beyond l…

Career history

  1. Vice President Strategic PartnershipsMar 2026 to presentSwayable
  2. SVP, Commercial, MediaAug 2022 to Jul 2025MarketCast
  3. VP, Client PartnershipsMar 2021 to Aug 2022Toluna Corporate
  4. SVP, Audiences & Data StrategyFeb 2020 to Mar 2021Screen Engine/ASI LLC
  5. RVP, Client Solutions- Attribution MeasurementFeb 2019 to Feb 2020Foursquare
  6. SVP/GM, Nielsen Content Solutions2016 to Jan 2018Nielsen
  7. SVP, Insights and Analytics, Nielsen Entertainment2013 to 2016Nielsen
  8. SVP, Audience Measurement Group2010 to 2012Ipsos MediaCT

Education

  1. Bachelor of Arts (B.A.), Communication and Media StudiesUniversity of Maryland

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