Overview
Jonmichael Long is Founder & CEO at RoVR[1], a position Long has held since January 2026[2]. Long maintains several concurrent business interests, serving as Managing Partner at My Mattress Company since February 2025[3], Owner of JMG Music Productions LLC since January 2023[4], and Principal Owner of RowOne Theatre Entertainment since August 2018[5]. Long previously held leadership roles at Level Line Group, where Long served as Principal Owner from June 2009 to December 2020[6], and at Level Line Custom Homes Inc., where Long held the position of President and Owner from June 2005 to October 2019[7].
Career history
- Founder & CEOJan 2026 to presentROVR AI
- Managing PartnerFeb 2025 to presentMy Mattress Company
- OwnerJan 2023 to presentJMG Music Productions LLC
- Principal OwnerAug 2018 to presentRowOne Theatre Entertainment
- Principal OwnerJun 2009 to Dec 2020Level Line Group
- President/ OwnerJun 2005 to Oct 2019Level Line Custom Homes Inc.
- Founder & CEORoVR
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